This course is about building “buyer personas” for business-to-business (B2B) markets.
How good are you are preparing a persona as part of your go-to-market plan?
And, how creative can you be if you don’t have a market research budget?
I have 33 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!
I discovered that there are tools available to me that I had overlooked — the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!
Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!
This course contains:
Approximately 2 hours of video lectures
Detailed description of my 10-step persona building process
Download my persona template and learn about the 3 most critical components
Examples of real personas created by real marketers in B2B companies
Quizzes to test your knowledge
Answers to frequently asked questions
And more!
This course is designed for you:
Product Marketing Managers
Product Managers
Product Engineering Managers
Product Owners
Marketing Communications Managers
Marcom Managers
Basic knowledge
Requirements for this course include:
A basic understanding of your business and the value you provide your customers
Familiarity with basic target segmentation models
A basic understanding of go-to-market strategies
At least some hands-on experience in basic marketing programs, such as writing press releases, web copy, advertising, presentations used by sales teams, etc
