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How To Build A Customer Factory

Marketing and Sales Fundamentals for Absolute Beginners
(43 reviews)
1,478 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 12h 13m
Language: English
Next start: On Demand

Top Marketing Strategy courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.3 / 10
This course was last updated on 11/2020 .

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.2 / 10
We analyzed factors such as the rating (4.5/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.4 / 10
Video Score: 9.4 / 10
The course includes 12h 13m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 54 minutes of 358 Marketing Strategy courses on Udemy.
Detail Score: 9.4 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
53 resources.
0 exercise.
0 test.

Table of contents


This course is designed for people who are confused and frustrated by marketing and sales.
If you’re a natural salesperson or an experienced marketer, this course is not for you.
You won’t enjoy it because it’s going to explain things you already understand, like how to get a complete stranger to gladly pay for your product or service.
But, if you’re like most people, who see marketing as a black art and get ginchy even thinking about being salesy, you’ve found your safe spot.
In this course, I teach you the fundamentals of marketing success in a simple, step-by-step process.
Once you’ve completed the course you’ll understand:
•How marketing works
•What causes people to choose one product or company over another
•How to make your offering the easy choice
•And finally, how to create a marketing machine that will pump out a steady stream of new customers for years to come.
You know, How to Build A Customer Factory for your business
So, come along with me on a journey to marketing success.
I’ll see you on the inside.

What Students Say About How To Build A Customer Factory 
  Excellent Teacher, Great Course. Frank is a natural teacher. The course is full of solid information and clear, simple steps. Going through it feels like you’re having a conversation directly with Frank. 
  Nate D. 
  Solid marketing advice without the buzz-words. Frank delivers solid advice on creating a ‘customer factory’ without crazy market-speak. He uses simple examples to make his step-by-step process easy to understand, and the steps are easy to follow. He covers everything from your elevator speech to automated customer creation. 
  Mike T.

  A comprehensive and well-explained course on the complexities of establishing and maintaining a viable customer base! 
  G. Artley 
  The instructor has a very common sense and easy to understand approach to growing clients. 
  Martin S. 
  Having taken numerous online courses and attended a multitude of seminars regarding marketing, sales and customer retention, this course OUTSHINES ALL OF THEM, COMBINED! I highly recommend this course to anyone who has a desire to be successful and prosperous in their sales or marketing career. 
  Jason S. 
  Frank Felker has created a comprehensive, detailed yet easy to understand, important course which every aspiring entrepreneur, business owner or corporate executive needs to take. Nicely presented, well organized, I have enjoyed learning (and re-learning) things from watching Frank’s presentation.
  Michael W. 

You will learn

✓ Why your marketing isn’t working and what to do about it
✓ Why people choose one product or company over another
✓ How to generate lots of sales without being salesy
✓ How to make your offering the easy choice


• Need to Increase Sales
• Frustration and Confusion About Marketing
• Fear of Being Perceived as “Salesy”

This course is for

• Current Business Owners
• Prospective Business Owners

How much does the How To Build A Customer Factory course cost? Is it worth it?

The course costs $14.99. And currently there is a 83% discount on the original price of the course, which was $89.99. So you save $75 if you enroll the course now.
The average price is $17.9 of 358 Marketing Strategy courses on Udemy.

Does the How To Build A Customer Factory course have a money back guarantee or refund policy?

YES, How To Build A Customer Factory has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the How To Build A Customer Factory course, but there is a $75 discount from the original price ($89.99). So the current price is just $14.99.

Who is the instructor? Is Frank Felker a SCAM or a TRUSTED instructor?

Frank Felker has created 3 courses that got 176 reviews which are generally positive. Frank Felker has taught 25,823 students and received a 4.3 average review out of 176 reviews. Depending on the information available, Frank Felker is a TRUSTED instructor.
School of Business
My 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where I raised over $3 million in seed and early-stage venture capital and shepherded the firm to publicly-traded status. 

Along the way, I have helped hundreds of companies better understand and communicate their marketing messages to their markets. From the smallest business to multinational behemoths, my advice and insight have been sought out across the country and around the world. 

I have presented at The Kennedy Center as well as at the headquarters and boardrooms of Texas Instruments, America Online, Warburg Pincus, The Gartner Group, Heidelberg North America, Draper Atlantic, Friedman Billings Ramsey, and before thousands of business executives, salespeople, and business owners at conferences produced by groups like the Printing Industries of America, Xplor International, The Graphic Arts Technical Foundation and the National Investment Bankers Association.

Here’s what some Udemy students have said about my courses:

“This is a great course. I already have a business running with operations and marketing in place, and I got a lot out of this course. There are a number of simple, yet powerful ideas in there. Concise and well presented. Well done, Mr. Felker” Alexander R

“(Frank) is very easy to listen to and understand, knowledgeable, and honest. Love it! This is an amazing resource – allowing more time for my business and family – that is straight to the point and full of valuable insight.” Allison C

“It is refreshing to listen to someone who knows and reminds us of the value of putting people and relationships at the forefront,” Karen T


CourseMarks Score®







Platform: Udemy
Video: 12h 13m
Language: English
Next start: On Demand

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