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How to Advertise on YouTube with YouTube Ads in 2020

Gain 9 Years of Experience, and a Solid Roadmap for YouTube Advertising
4.7
4.7/5
(375 reviews)
2,299 students
Created by

9.2

CourseMarks Score®

7.7

Freshness

9.4

Feedback

9.8

Content

Platform: Udemy
Video: 16h 20m
Language: English
Next start: On Demand

Top YouTube Audience Growth courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

7.7 / 10
This course was last updated on 2/2020.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.4 / 10
We analyzed factors such as the rating (4.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.8 / 10
Video Score: 10.0 / 10
The course includes 16h 20m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 56 minutes of 92 YouTube Audience Growth courses on Udemy.
Detail Score: 9.8 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
12 resources.
0 exercise.
0 test.

Table of contents

Description

You will learn YouTube video advertising in-depth. This course is very comprehensive and methodically planned out to provide you with a deep level of expertise across the vast topic that is YouTube Advertising in 2020.
What this course is NOT.
No spammy tactics are used. This is all 100% by-the-book best-practices following Google Ads policies.
What this course IS.
You will learn YouTube Ads in-depth. Most features are covered. You will see real live campaigns launched and see their results. You will gain optimization tips along the way. You’ll get introduced to many of the tools I use. Every ad format is covered. The course is up-to-date.
Course Overview
We’ll start out by making sure we have the right accounts. Then we’ll setup our YouTube channel. Next, it’s on to setting up tracking in many different ways to give you options. Then we learn about video and display campaign settings in-depth. After that, we demystify how YouTube targeting methods actually work. By this point, you will have a solid level of comprehension with the mechanics of video and display campaigns.
We then move onto exploring EVERY current video and display ad format. You might be wondering why display is included in this course. It’s because you can target display ads of various different sizes on YouTube, so it helps to know a bit about display ads in-case you want to do that.
Then we get into the actual video production and creation. There’s a wide spectrum for the type of equipment you need for producing videos. A lot of it has to do with your own personal preferences and what level of video quality you are trying to achieve. For some, this means just using a cell phone. For others, this means buying lights, a camera, investing in a quality mic, and everything else.
I try to give you a few tips for producing videos WITHOUT being in front of the camera. I also show you a few examples and ways to do it.
With our videos produced and our funnel strategy mapped out, we move onto the actual campaign creation and launch real campaigns. I did this over the course of 12 days or so. YouTube Ads takes time, effort and optimization to get right. If you have video production skills, you will be way ahead of the curve. If you don’t, just remember that all skills can be learned. I did it!
In the end, we’ll cover what what the video metrics mean, which metrics to focus on, and how to interpret them.

You will learn

✓ How to setup your YouTube channel
✓ How to setup Google Ads conversion tracking (many ways)
✓ How to setup Google Tag Manager
✓ How to setup Google Analytics
✓ Key differences between video and display campaigns
✓ Every campaign-level setting for video and display campaigns
✓ How targeting for video campaigns works
✓ How targeting works with multiple targeting methods
✓ How to use display ad formats to target YouTube (not just video ads)
✓ How to create every video and display ad format
✓ How to use Google Web Designer to create display ads for YouTube
✓ How to create a marketing launch plan (with downloadable PDFs)
✓ How to create effective video ad stories
✓ How to produce real video ads (with examples)
✓ What equipment you need to produce high-quality videos
✓ How to use Adobe Premiere Pro and Camtasia
✓ Tons of examples of video ads that other people are running
✓ Ways to create videos without having to be in front of the camera
✓ Hands-on Google Ads Editor
✓ See what happens when we launch real live campaigns
✓ What video campaign metrics are important to pay attention to

Requirements

• Access to a camera to create videos with (phone, DSLR, etc.)
• Video editing software is highly recommended
• Google Ads account
• You
• Tube channel
• Your language is 1 of the 44 available languages in the Google Ads interface

This course is for

• Anyone that wants to learn how to advertise on YouTube
• Anyone studying for the Google Ads Video Certification Exam
• YouTube channel creators that want to promote their YouTube videos
• Digital marketers that want to create YouTube ads for their business
• Digital agency specialists that manage paid ad spend on behalf of clients

How much does the How to Advertise on YouTube with YouTube Ads in 2020 course cost? Is it worth it?

The course costs $14.99. And currently there is a 50% discount on the original price of the course, which was $29.99. So you save $15 if you enroll the course now.
The average price is $13.2 of 92 YouTube Audience Growth courses on Udemy.

Does the How to Advertise on YouTube with YouTube Ads in 2020 course have a money back guarantee or refund policy?

YES, How to Advertise on YouTube with YouTube Ads in 2020 has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the How to Advertise on YouTube with YouTube Ads in 2020 course, but there is a $15 discount from the original price ($29.99). So the current price is just $14.99.

Who is the instructor? Is Jarad Collier a SCAM or a TRUSTED instructor?

Jarad Collier has created 1 courses that got 375 reviews which are generally positive. Jarad Collier has taught 8,933 students and received a 4.7 average review out of 375 reviews. Depending on the information available, Jarad Collier is a TRUSTED instructor.
Paid Search, YouTube Ads, Python, Data Science, Dad, Husband
I am a Paid Search expert, Python programmer, and Data Scientist.


I worked 9+ years behind-the-scenes as the backbone of paid search for a +50 person digital marketing agency. Every day I was deep in-the-weeds solving problems, optimizing client accounts, mentoring and testing new marketing features and strategies.

At one point, the agency had onboarded too many clients for one person to handle. My options were: work harder, or work smarter. I chose to work smarter and built several PPC desktop software programs such as: PPC Campaign Generator and Keyword Grouper.

Eventually, not software nor Excel was enough. That’s when I made the commitment to learn Python Programming. Learning Python has allowed me to scale efficiently and process boring tasks in minutes instead of hours.

Python eventually led me to the world of data science and machine learning. I’ve built countless predictive models that allowed me to transform, aggregate and make sense out of mountains of data to make data-driven decisions.

I also have a B.S. in Finance… complete waste of time.

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9.2

CourseMarks Score®

7.7

Freshness

9.4

Feedback

9.8

Content

Platform: Udemy
Video: 16h 20m
Language: English
Next start: On Demand

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