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Google Analytics Mastery with Remarketing on Google Adwords

Explore the features of Google Analytics to track your Web & Marketing Data with latest Google Analytics User Interface
(403 reviews)
2,095 students
Created by


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Platform: Udemy
Video: 1h 39m
Language: English
Next start: On Demand

Table of contents


” If you can’t measure it, you can’t improve it ” – Peter Drucker, one of the great Management consultants of all time. So, it’s obvious that if you don’t analyze your website or marketing campaign data you can’t know what your customers like or don’t like in your website. Without this knowledge, you cannot run a successful digital marketing campaign and get good Return on Investment ( ROI ). And, Google Analytics is an excellent cum free tool to analyze all your website data. This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
•Setup Google Analytics Account   
•Installing Tracking Code on your website
•Configure Marketing Goals
•E commerce Tracking
•Setup Filters
•UTM Parameters
•Generating Reports ( Audience, Real time, Acquisition etc. )
•Linking Analytics with other Google Products

You will learn

✓ Installing Google Analytics Tracking Code on your Website
✓ Setting up Goals and Conversions for Marketing Campaigns
✓ Ecommerce Transaction Tracking
✓ UTM Parameters
✓ Linking Google Analytics with Search Console and Adwords
✓ Customizing Google Analytics Dashboard
✓ Remarketing on Google Adwords
✓ Filtering Internal Traffic inside Analytics Data
✓ Analysing Different Types of Reports in Google Analytics
✓ And Much More..


• Basic skills on how to work with a Computer
• A Desktop PC or Laptop with good internet connection
• Patience and Interest while learning the lectures

This course is for

• College Students
• Intermediate level Digital Marketers
• Bloggers
• Webmasters
• Online Business Owners
• Marketing Professionals
• Udemy Instructors
• Beginners in Web Analytics
Marketing Automation Expert | Digital Marketing Strategist
I am a Digital Marketer and an technology hobbyist.Working as a Digital Marketing Strategist in a reputed web design and development having branches on Chennai(India) and Edmonton(Canada).Email Marketing Automation is my favorite part of digital marketing in which I have working experience of 3 years.Created and Managed more than 20 Drip email marketing and behavior based marketing automation campaigns for my company and clients.Drip email marketing and behavior based marketing automation. I am also running ad campaigns on Facebook,Google and doing Search Engine Optimization. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 39m
Language: English
Next start: On Demand

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