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Google Ads Comprehensive Course

Complete Guide to be great at Google Ads
4.4
4.4/5
(2 reviews)
66 students
Created by Mark Meyerson

8.8

CourseMarks Score®

10.0

Freshness

8.0

Feedback

7.9

Content

Platform: Udemy
Price: $199.99
Video: 4h 11m
Language: English
Next start: On Demand

Top Google Ads (Adwords) courses:

Detailed Analysis

CourseMarks Score®

8.8 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 4/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.0 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.9 / 10
Video Score: 8.2 / 10
The course includes 4h 11m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

The course is designed as a handbook and guide for building and managing a successful Google Ads campaign.
Whether you are beginning your journey in digital marketing or have a couple of years experience and want to upskill and become more professional, this course is for you!
The course is all encompassing, covering everything you need to know to be great as a Google Ads marketer. We start from a basic level all the way up to covering advanced strategies.

How Is This Course Different?
Most courses teach you a lot of the ‘what’ – what are CPC’s? What is a campaign? Some courses teach you a bit of the ‘how’ – how to set up an account, how to adjust bids and other technical aspects. Even courses that do teach you the ‘how’ tend to focus mainly on account setup only. (don’t take my word for it, look through the course curriculums.) In this course we will cover both the what and the how. And not just how to setup an account, we also show you what you should be doing on an ongoing basis. This is what we actually do when we manage an account in our agency. We are also going to show you how to create an account that is not just technically excellent but also strategically excellent.
We believe a great account requires two levels of greatness. The first is to have an excellently built and run account on a technical level, this means all the technical aspects are implemented according to best practice. On the second level the account needs to be strategically excellent, which means that the account is a translation of the marketing strategy implemented in practice. We translate the strategy into the framework and tactics of Google ads. I would argue that 90% of marketers out there still do not understand this discrepancy between strategy and tactics, in the course we explain this difference and how it greatly affects the way you use Google Ads.
The aim is that by the end of this course you will have a thorough understanding of Google Ads including all the key concepts within the platform and how to work with it in the best way. This will be taught as a practical guide for setting up and running a successful account both on a basic, strategic and advanced level.
The course is designed in a way that it can be used as a handbook for you to apply to your own campaigns or your own clients. Practicality and usefulness was our guiding principal in writing the course. We start by providing a strong understanding of Google Ads concepts and then focus on practice and application, giving you the tools to manage your own account well. We show you how we manage our own successful accounts, which you can use as a blueprint to running for your campaigns. This includes planning, research, account builds, basic and advanced optimisations.

What we cover:
The course is divided into 8 sections. Sections 2 & 3 are designed mostly for beginners. For students with some background in Google Ads, we recommend starting from section 4.
•Introduction
•Background to Google Ads
•Key Terms & Concepts
•Planning, research & Strategy Generation
•Campaign Build Stage
•Fundamental Optimisations
•Advanced Optimisations
•Common Issues we Troubleshoot

Requirements

Requirementsnone

You will learn

✓ Thorough understanding of all the major concepts in Google Ads
✓ Gain a solid background for planning and researching to assist in account setup
✓ Become empowered to build an excellent Google Ads account
✓ Achieve a broad understanding of what is involved in ongoing account management and have the ability to practically manage an account day to day
✓ Gain a basic understanding of marketing strategy and how to best use Google Ads as a technical implementation tool
✓ Introduction to advanced concepts in Google Ads

This course is for

• Google Ads Beginners
• Google Ads Managers with 1 to 3 years experience
• Digital Marketers

How much does the Google Ads Comprehensive Course course cost? Is it worth it?

The course costs $199.99.

Does the Google Ads Comprehensive Course course have a money back guarantee or refund policy?

YES, Google Ads Comprehensive Course has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for Google Ads Comprehensive Course.

Who is the instructor? Is Mark Meyerson a SCAM or a TRUSTED instructor?

Mark Meyerson has created 5 courses that got 932 reviews which are generally positive. Mark Meyerson has taught 6,902 students and received a 4.3 average review out of 932 reviews. Depending on the information available, Mark Meyerson is a TRUSTED instructor.

More info about the instructor, Mark Meyerson

Certified Google Premium Partner – SEM Specialist
Mark has over 12 years of experience in the world of digital, specializing in Paid Search & Analytics. With a BA(Psych) & an M.B.A. Mark is the co-founder and head of Search for the One Egg Agency team. His experience was forged working for multinational agencies & blue chip clients in Australia & abroad. He’s managed small, medium & very large campaigns over the years, with sole responsibility over advertising campaigns spending up to $1 million per month. His passion lies with helping businesses achieve success online and making real differences to companies bottom lines.

8.8

CourseMarks Score®

10.0

Freshness

8.0

Feedback

7.9

Content

Platform: Udemy
Price: $199.99
Video: 4h 11m
Language: English
Next start: On Demand

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