Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Global Marketing Research and Analytics

Understand and conduct market research on a global scale
(204 reviews)
1,209 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 4h 0m
Language: English
Next start: On Demand

Table of contents


This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.

You will learn

✓ Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
✓ Develop a systematic understanding of marketing research approaches and techniques.
✓ Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
✓ Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).


• There are no specific materials or software needed before starting this course. The course offers supplemental materials and suggestions for further readings.

This course is for

• This course is open to anybody interested in learning more about marketing research and with a particular interest on a global perspective. There are no specific prerequisites for the course. Anybody interested to learn is welcome.

How much does the Global Marketing Research and Analytics course cost? Is it worth it?

The course costs $14.99. And currently there is a 67% discount on the original price of the course, which was $44.99. So you save $30 if you enroll the course now.
The average price is $17.3 of 56 Market Research courses. So this course is 13% cheaper than the average Market Research course on Udemy.

Does the Global Marketing Research and Analytics course have a money back guarantee or refund policy?

YES, Global Marketing Research and Analytics has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Global Marketing Research and Analytics course, but there is a $30 discount from the original price ($44.99). So the current price is just $14.99.

Who is the instructor? Is Dr. Hector Gonzalez-Jimenez a SCAM or a TRUSTED instructor?

Dr. Hector Gonzalez-Jimenez has created 1 courses that got 204 reviews which are generally positive. Dr. Hector Gonzalez-Jimenez has taught 1,209 students and received a 4.6 average review out of 204 reviews. Depending on the information available, Dr. Hector Gonzalez-Jimenez is a TRUSTED instructor.
A global marketer
A global marketer and citizen, Hector has gathered a diverse range of experiences throughout his life. Being raised in Germany by his Spanish parents, his multi-cultural identity has been shaped from an early age. At the age of eighteen Hector embarked into the next phase of his life, expanding his professional and personal profile at a global level. Since then Hector has lived, worked and studied in various countries such as Spain, Germany, Japan, South Korea, United States and the United Kingdom. Over the last fifteen years his professional portfolio has grown in various roles in marketing, education and corporate strategy. During this time Hector has worked on projects for small to medium sized businesses as well as large international companies such as Pepsi or Ford. Moreover, he has given talks or guest lectures at universities in various countries such as the UK, South Korea, China and Vietnam.
Hector is a Lecturer (Assistant Professor) in Marketing at The York Management School, University of York, UK. He received his PhD in Marketing from the Bradford University School of Management. He also has a Postgraduate Diploma in Research Methods from the University of Bradford as well as a MBA and Bachelor of Science from California State University.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 4h 0m
Language: English
Next start: On Demand

Students are also interested in