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Get Local Publicity for Your Company, Yourself, Your Cause

Publicity for local businesses, non-profits, activists, solo practitioners and entrepreneurs
(11 reviews)
68 students
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Platform: Udemy
Video: 1h 0m
Language: English
Next start: On Demand

Table of contents


Become the talk of the town.
This practical, no-fluff video course, with sample materials included, teaches you in just one hour how to obtain publicity for your local business, non-profit, activist project or yourself.
When you serve a defined geographical area, getting publicity in that area is relatively simple.  Learn to approach both traditional media (newspapers, magazines, radio, TV) and new media (local blogs, other social media and “influencers”).
What you need to do in order to get no-cost publicity is neither obvious nor common sense, however.  Find out both what you need to do and what you had better not do to earn visibility, credibility and outreach to potential customers and clients in your region.
Your instructor, Marcia Yudkin, has written two books on publicity, has received both local and national publicity for herself, interviewed more than 1,000 publicity seekers over the years and helped dozens of small-business clients get into the news.
Supplementary materials include a sample press release, sample pitch letter, sample 5-month publicity plan and 132 proven ideas for becoming newsworthy.
What are you waiting for? Your local media actually need you to fill their pages and air time!

You will learn

✓ Create and implement a realistic plan for local publicity


• No prerequisites: no software or technical knowledge needed, only an interest in getting local publicity.
• Suitable for any level of marketing experience.

This course is for

• Local business owners/managers/entrepreneurs
• Local nonprofits
• Solo practitioners
• Grassroots activists
Marketing Coach, Introvert Advocate, Avid Traveler
Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the “musts” nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 0m
Language: English
Next start: On Demand

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