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Fundamentals of Graphic Design

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the...
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Content

Platform: Coursera
Video: 4h 29m
Language: English

Table of contents

Description

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.

Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape… foundational skills that are common in all areas of graphic design practice. I don’t just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.

At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.

To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner’s level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

You will learn

✓ Implement the fundamentals of color: visual, rhythm, and pattern in design
✓ Use scale, weight, direction, texture, and space in a composition
✓ Typeset text and experiment with letter forms
✓ Create your own series of images using different image making techniques

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Music and Art knowledge.

This course is for

This course is suitable for beginners.
School of Art
California Institute of the Arts
Michael Worthington is the founding partner of Counterspace (Los Angeles), a graphic design studio specializing in editorial and identity work for cultural clients. His recent book designs include A New Sculpturalism, Made in L.A. 2012, and More Real, as well as catalogues for Mark Bradford, William Leavitt, Amanda Ross-Ho, Meleko Mokgosi, Alice Konitz and Samara Golden. His work has been published widely and exhibited in Belgium, Italy, England, the Czech Republic, El Salvador, Japan, France, China and the US, and he has lectured in Korea, Belgium, Holland, Australia, England, France, Mexico and across America. He has been a judge for the California Design Biennial, Output, the AIGA and the ADC and curated the design show “Two Lines Align” at REDCAT. His writing has been published in Eye, Print, Slanted, and Threaded magazines, and various design books, most recently Earthquakes, Mudslides, Fires and Riots: California and Graphic Design 1936–86. He has taught at the California Institute of the Arts since 1995.
Platform: Coursera
Video: 4h 29m
Language: English

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