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Finance for Marketers – Knowledge to Advance in your Career

A Guide to Finance for Marketers
(33 reviews)
781 students
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Platform: Udemy
Video: 1h 13m
Language: English
Next start: On Demand

Table of contents


Finance for Marketers – Knowledge to Advance your career – a NEED TO KNOW course for Marketers.
Understanding Finance and Accounting will equip Marketers with the financial knowledge necessary to communicate more effectively with financial managers, analyze financial statements & interpret a company’s profitability, solvency and liquidity
Do you wish to advance in your Marketing Career? If the answer to this question is yes, then you need an understanding of Finance and Accounting SO REGISTER NOW!
Course Overview
Section 1 of this course is an introduction section. After the course introduction we will begin this course by introducing the roles of an accountant versus a finance person and we will look at the marketing financial analysis cycle
In section 2 you will be introduced to the primary financial statement, The Income Statement, The Statement of Financial Position, and the Statement of Cash Flows. 
Section 3 of this course is about Decisions and costs. You will be introduced to opportunity costs and relevant costs, and you will be introduced to costing methods such as process costing and standard costing
A large part of finance is understanding ratios and in Section 4 you will be introduced to Profit, Liquidity, Leverage and Activity ratios. Then we will have a look at budgets
This course contains:
Notes to download

Activities to complete
Certificate of Completion

REGISTER NOW and get started with Finance for Marketers – Knowledge to Advance your career!
By the end of this course, you’ll have developed knowledge to facilitate the dialogue with finance and accounting professionals, which you can use to advance in your marketing career.
Your purchase is 100% RISK FREE with a 30 day money-back guarantee. If you don’t learn anything new from this course, simply request a refund within your 30 day period for your money back, no questions asked.

You will learn

✓ Describe the role of an Accountant
✓ Identify Components of the Primary Financial Statements
✓ Explain terms used in the Financial Statements
✓ Identify the need for a decision
✓ Identify costs relevant for a decision
✓ Describe costing methods
✓ Calculate break even
✓ Identify the components of a budget
✓ Explain the need and use of Ratios
✓ Calculate profitability, activity liquidity and leverage ratios
✓ Identify sources of finance available


• You should already be familiar with marketing and have a hunger to advance your carear

This course is for

• This course is aimed at those that wish to increase their financial knowledge to gain competitive advantage in their carear
• Marketers who want to develop a more effective dialogue with the finance and accounting functions
• Marketers who want a introduction course in key financial concepts and analyses
• Marketers who want to refresh their knowledge of financial ratios
• Marketers who want to improve their marketing decision-making
• This course is NOT aimed at teaching you how to use finance in marketing, but to equip you with knowledge that could otherwise hold you back as you advance through your carear
Microsoft MVP, CPA Accountant, & Life Long Learner
Paula is a qualified CPA with over 15 years’ experience in the fields of Accountancy, Business Management, Process improvement, Internal Audit, Group accountant, Operations Management and Training. All across a broad range of industries and sectors.  Paula has been Key Speaker at many Accounting Events where her talks on Excel are received very positively. Taken from her experiences in Accounting and business fields, Paula also has Udemy courses for those wishing to upskill, especially in the area of Spreadsheets, Bookkeeping and Accounting.
In 2020 Paula was awarded with a Microsoft MVP award for her dedication to Excel and the Excel community.

Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 13m
Language: English
Next start: On Demand

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