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Facebook Foundations: Learn Facebook Marketing for Business

Your fast-track to setting up a business Facebook page including finding content, scheduling posts, basic ads and more!
(75 reviews)
2,897 students
Created by


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Platform: Udemy
Video: 3h 13m
Language: English
Next start: On Demand

Table of contents


A comprehensive, six module e-learning course to learn the absolute essentials of setting up a business Facebook page for a your company, brand or product.
Within this video-based course, we show you the precise steps to populate your Facebook page with useful articles and information, how to gain ‘likes’, ‘shares’ and importantly new client and customer enquiries.
Facebook Foundations is designed with small business owners in mind who have little or no experience with Facebook and digital marketing. The course acts as a really quick and efficient way of making sure that your Facebook page is set up correctly, tailored to your own industry and that you know what to do on a monthly basis to make sure that it is driving traffic to your website and potential new clients and customers to your business.
Whether you are a freelancer, working from home looking to build your presence or a small business with a high street premises, then this course is for you!
What Does the Course Cover?
Module 1 begins with background information as to what social media is and what Facebook is, and can do for a business.
Module 2 gets your Facebook page actually set up. We explain the theory and then move on to a practical ‘how-to’ demo within Facebook itself.
Module 3 is all about finding and sharing good content. We show you how to create Facebook posts and suggest ideas for what to actually say (all with the intention of attracting your ideal client or customer of course!)
Module 4 explains what community management is and shows you how to ‘monitor the conversation’.
Module 5 is where we discuss (and show you) how to create two of the most handy and affordable adverts using Facebook advertising.
Module 6 is our final module and where we building on the foundations laid so far and look at some great ways to really boost your followers. We discuss online and offline techniques as well as going through some top tips!
Why Facebook Marketing?
Social media is one of the most common things people now do online and Facebook is a massive part of that. With over 1 billion active users, small businesses just cannot afford to miss out on the opportunity to get in front of so many potential clients and customers.
Whether you work from home and need to find new clients, or you have a local business looking to drive new customers through the door, this course will help you to do just that!
We understand Facebook for business and want to help you do that too, in just a few hours per week. Join us to find out how!
How Long Will It Take?
The course is broken down into 6 modules/sections all delivered via online videos. Each set of videos lasts for 15-60 minutes in total.
As part of each module we also ask you to action some ‘homework’. i.e. things that you need to actually go and do in Facebook to get your social media marketing started. This isn’t just a theoretical course – it has a practical application!
Finally, each module also ends with a short assessment quiz that tests your knowledge of the subject matter.
If you studied at a rate of 1 module per week the course would take you 6 weeks. Some people finished quicker and others take their time – it’s totally up to you!!

You will learn

✓ Understand why you can’t miss out on Facebook marketing
✓ Take the exact steps to get your business facebook page set up and working properly
✓ Learn how to brand your Facebook page to reflect your business
✓ Discover how to find and share good content (articles and information)
✓ Know how to create simple adverts that boost your page likes
✓ Know how to find fans and new clients/customers
✓ Discover how to schedule your Facebook activity so it doesn’t take up all your time!


• Access to a computer with internet access
• Have a Facebook personal account already (although we do help with this if you dont have an acocunt already)

This course is for

• Suitabale for small business owners
• For freelancers looking to build their client base
• For companies currently starting out with social media marketing
• Anyone interested in how to use Facebook for business
• For anyone curious as to how social media marketing works across Facebook
Susan has over 15 years experience as a tutor, author, artist and yoga teacher. She loves writing training courses, marketing and working across a selection of different industries. What is important to Susan in both work and play is her passion for learning and absorbing information. Therefore throughout all the industries she has worked in, Susan has always taught her skills and knowledge to others. 
On Udemy, Susan provides bite-sized video training modules for a variety of topics including marketing, social media, creative arts and yoga. The aim is to provide convenient, simple to use, easy to digest training content at minimal cost to you.
Artists and Author – Magenta Sky
Susan Yeates is a printmaker, tutor and author at Magenta Sky Arts and Crafts. She has written three art/craft books including Learning Linocut (2011), an Amazon no. 1 best-selling printmaking book providing a comprehensive introduction to relief printing. Her other books include Amigurumi Animals (2014) and Make Your Own Christmas Tree Decorations (2014). A new book – A Beginners Guide to Linocut is due for publication in November 2018.
In 2015 Susan launched a new and unique online printmaking course ‘Introduction to Printmaking’ providing printmaking tuition via online demonstration videos to students across the world. Susan lives and works in Woking in Surrey (UK) and continues to teach printmaking to anyone wanting to learn!
Yoga Teacher – Susan’s World of Yoga
Susan is a yoga teacher, mum and founder of Susan’s World of Yoga – an  online yoga space for anyone looking to get better quality rest and  relaxation. Blending expert yoga tuition with specialist knowledge in  the field of pregnancy and postnatal yoga, restorative yoga and guided  relaxation (Yoga Nidra) she provides a unique perspective on how to find  deep relaxation and reconnect with yourself. Join Susan to nurture your  body and soul, relax your mind and indulge in essential ‘me time’
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 3h 13m
Language: English
Next start: On Demand

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