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Facebook Advertising for Beginners: Launch Your First Campaign

This classteaches you the important basics of advertising on Facebook and takes you through the process of launching your very first Facebook ads campaign. W...
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Platform: Skillshare
Video: 1h 16m
Language: English
Next start: On Demand

Table of contents

Description

This class teaches you the important basics of advertising on Facebook and takes you through the process of launching your very first Facebook ads campaign.

Who is this class for?

Anyone who wants to advertise to an audience on Facebook. Or, anyone who wants to find out more about Facebook ads before deciding if it’s the right route to take. 

Here’s what you will be learning and doing

  • Know the important do’s and don’t’s of Facebook advertising
  • Install Facebook tracking so that you can track your results
  • Create a Facebook ‘page for business’
  • Run a very simple Likes campaign
  • Find your ideal audience on Facebook
  • Create a ‘custom conversion’ to track specific actions, such as sales
  • Understand the different ad types and which one to start out with
  • Set up and launch your first proper ads campaign

You will learn

Create a Facebook page for business (sometimes called a ‘fan page’) and set it up ready to begin a simple Page Likes campaign.

Your page should have a cover image and a profile picture.

Add a minimum of 7 posts.  This could be a combination of posts shared from other related Facebook pages, content shared from your own website, other relevant content shared from around the Internet, and posts created directly on the Facebook page.

Share your new page with the community for feedback.

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Social Media Advertising knowledge.

This course is for

This course is suitable for beginners.
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Platform: Skillshare
Video: 1h 16m
Language: English
Next start: On Demand

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