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Essentials of Entrepreneurship: Thinking & Action

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course...
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97,764 students
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Platform: Coursera
Video: 1h 49m
Language: English

Table of contents


Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Upon completing this course, you will be able to:
1. Learn about the many faces of and contexts for entrepreneurship
2. Learn about the entrepreneurial process and how to manage it
3. Learn about what it takes to be an entrepreneur and your own potential to be one
4. Learn to recognize opportunities to generate and assess your own business idea
5. Explain the business planning process
6. Apply entrepreneurial approaches, concepts and methods to your own business idea
7. Learn about the operational issues in developing new business ventures

You will learn

✓ Describe the entrepreneurial process and how to manage it
✓ Recognize opportunities to develop new business ideas
✓ Apply entrepreneurial approaches, concepts, and methods
✓ Understand operational challenges involved with creating new business ventures


The course creator has not defined the requirements for this course.

This course is for

The course creator hasn’t defined the level of this course.
University of California, Irvine
A seasoned entrepreneur, business professor, trainer and coach, David Standen has practiced entrepreneurship in the USA, Europe and the Middle East. Throughout his career, David has worked extensively with fellow entrepreneurs across the globe on everything from an academic classroom to coaching, advising, and assisting during the start-up process. Since 2007 David has developed eleven business plans and has helped to raise over $24 million in start-up funding for clients.
David began his career in the non-profit sector where he spent several years before moving into business education management. In 2006, as part of a three-person task force, David designed and launched the world’s first online MBA program offered by a top-ranked business school. That same year, David was offered a place on the Entrepreneurship Faculty and founded his strategy consulting firm. In 2007, David relocated to Beirut, Lebanon to teach Entrepreneurship, Marketing, Strategy and Finance at the American University of Beirut. In 2010, David founded Odyssey Imports as an importer and wholesaler of luxury lifestyle products from the Mediterranean. Two years later, he returned to his native California to develop the rapidly-growing business located in Laguna Beach, California.
In addition to his own company, David teaches at the University of California, Irvine and has been a Business Advisor for Goldman Sachs in the 10K Small Businesses Initiative. David is also an accomplished Trainer and Business Coach having conducted multiple training and coaching sessions across Europe and the Middle East.
David has an International MBA from IE Business School in Madrid where he is also currently a candidate for the degree of Doctor of Business Administration specializing in Entrepreneurship. When he’s not treasure hunting in the Mediterranean, David lives in Irvine, California with his wife Valerie and their sons Oliver and Phoenix.

Platform: Coursera
Video: 1h 49m
Language: English

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