Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
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Entrepreneurship 2: Launching your Start-Up
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scal...
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University of Pennsylvania
Kartik Hosanagar is a Professor at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular Internet media, Internet marketing and e-commerce. Kartik has been recognized as one of the world’s top 40 business professors under 40. He has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research has received several awards including the best paper award at the Consortium on Technology Policy and Management. Kartik is a cofounder of Yodle Inc, a venture-backed firm that has been listed among the top 50 fastest growing private firms in the US. He has served on the advisory board of Milo Inc (acq by eBay) and is involved with other startups as either an investor or board member. His past consulting and executive education clients include Google, Nokia, American Express, Citi and others. Kartik graduated at the top of his class with a Bachelors degree in Electronics and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.