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Entrepreneurship 1: Developing the Opportunity

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is ...
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Content

Platform: Coursera
Video: 7h 33m
Language: English

Table of contents

Description

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.

By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.

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Simon and Midge Palley Professor of Management
University of Pennsylvania
Lori Rosenkopf is the Vice Dean and Director of Wharton’s Undergraduate Division and the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. She earned her B.S. and M.S. in Operations Research from Cornell University and Stanford University respectively. Lori also worked as a systems engineer for Eastman Kodak and AT&T Bell Laboratories before earning her Ph.D. in Management of Organizations from Columbia University. Since joining the faculty in 1993, Lori has taught courses for undergraduates, MBAs, doctoral students, and executive education participants, receiving the Hauck Award for distinguished teaching in the undergraduate program. She has served as a Senior Editor for the journal Organization Science and as a consultant for the National Academy of Sciences, and she has been elected as the Chair of the Technology and Innovation Management Division of the Academy of Management and also a member of the Macro-Organizational Behavior Society. Lori’s research examines technological communities and social networks across several high-tech industries. She analyzes how and when knowledge may flow between technical professionals and between firms, mapping these flows in order to estimate which people, firms, and technologies are more likely to succeed. This research has been published in leading journals including Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, and Strategic Management Journal.
Platform: Coursera
Video: 7h 33m
Language: English

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