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Employer Branding for Talent Acquisition

HR is becoming marketing - learn how to accelerate your business and career by riding this trend
(614 reviews)
1,802 students
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Platform: Udemy
Video: 1h 20m
Language: English
Next start: On Demand

Table of contents


Recruiting is becoming more like marketing each day.  Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind.
More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we’ll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.

You will learn

✓ Build an effective employer branding strategy that focuses on ROI.
✓ Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
✓ A toolset that you can use to start building your brand today


• You should already be familiar with basic concepts around talent acquisition
• Have a basic understanding of how consumers and job seekers do research online

This course is for

• HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company’s talent brand.
• Marketing professionals who are looking to support their HR teams in building the employer brand
• C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent
Entrepreneur, MBA, Self Taught Programmer
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 1h 20m
Language: English
Next start: On Demand

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