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Ecommerce Conversion Rate Optimization Masterclass

Become an Ecommerce Conversion Rate Expert and Boost Your Store Conversions
(11 reviews)
61 students
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Platform: Udemy
Video: 3h 52m
Language: English
Next start: On Demand

Table of contents


This masterclass is focused on improving conversion rates for eCommerce stores.
It’s perfect for both eCommerce marketers as well as eCommerce store owners, as well as other growth marketers looking to expand their CRO skills to the eCommerce industry.
In this course, we will cover both the process as well as the hacks.
•The course is going to start from the very basics explaining what is Conversion Rate and why it’s such an important metric for businesses.
•In Part 2 of the course, we’re going to explore the complete conversion funnel of a typical e-commerce store following all the steps in the buyer’s journey from a visit to a transaction.
•In Part 3, we will learn the CRO process. You will be able to apply this proven framework and process to other industries and business types as well.
•In Part 4, we will explore e-commerce thresholds, understand what a good conversion rate looks like for various industries, and how to set your CRO goals.
•In part 5, we’re going to learn how to measure conversion rates for reference as well as for CRO experiments. You will be able to track conversion rates by end of this section.
•In part 6 of the CRO course, we will explore all the best practices and the top hacks for eCommerce conversion rate optimization. We will learn hacks for each step of the user’s journey as per the conversion funnel discussed in Part 2 of the course. By the end of the course, you’ll know exactly what experiments to run on your eCommerce store and also what would help improve your conversion rates in each step of the user’s journey.
Finally, I will also share some bonus tips on how to manage your CRO work based on my experience working with multiple 7-figure eCommerce stores.
This will help you execute CRO hacks more effectively and efficiently.

You will learn

✓ Ecommerce Conversion Rate Optimization (CRO)
✓ How to Measure and Analyze Conversion Rates
✓ The Ecommerce Conversion Funnel
✓ Using Google Analytics for Measuring and Tracking Conversion Rates
✓ The Conversion Rate Optimization Process
✓ How to Improve Ecommerce Conversion Rates
✓ Conversion Rate Optimization Hacks for Ecommerce Businesses


• Understand basics of e-commerce

This course is for

• Digital marketers
• Ecommerce store owners
• Ecommerce entrepreneurs
• Entrepreneurs
• Growth Marketers
Growth Marketing Consultant, Data-Oriented Digital Marketer
Rishabh Dev is an unconventional growth marketer who is exceptional at helping businesses grow online by building data-orentied growth marketing campaigns.

He uses the power of leverage, offbeat digital channels, OPNs, lean and agile frameworks to drive growth. He brings 10 years of marketing expertise, a lot of past decision-making data, and an extremely reliable experience-driven gut feeling for growth to the digital ecosystem.

Rishabh has worked with 60+ companies to strategize and implement growth campaigns in their marketing process.

From consulting Fortune 500 companies to helping startups achieve scalable growth, Rishabh consults all sizes of business and helps them achieve their growth metrics. He published his first book ‘101 ways to grow your startup’ and his online courses on marketing and growth are recommended or taken by teams at Oracle, National University of Singapore, NUMA, Java, Alcatel, Philips, Accenture, and more.

Topics Interested In:

Growth Marketing, Digital Marketing, Startups, E-commerce, Productivity, Data Scraping, SEO, Advertising, Digital Tools, Growth Hacking, Influencer Marketing, Web Scraping, Lead Generation, Search Engine Marketing, Deep Work, Self-Improvement, Blogging, User Behavior, Marketing Psychology, Conversion Rate Optimization, Pricing Psychology, Email Marketing, Competitor Analytics, Copywriting, Marketing Automation, Sales Funnels, Facebook Ads, Google Analytics

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Platform: Udemy
Video: 3h 52m
Language: English
Next start: On Demand

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