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Digital Marketing: The Ultimate Guide to Strategic Marketing

Master Digital Marketing: Instagram, Optimization, Social Media, Analytics, SEO, PPC, Email, WebCopy, UX, Content Mkt
(1,276 reviews)
10,122 students
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Platform: Udemy
Video: 32h 48m
Language: English
Next start: On Demand

Table of contents


Latest Update – June 2021
At Oxford Learning Lab we know how busy you are to keep up with the latest development in technology. We decided to introduce a Fast-Track program starting from SEO.
These powerful lessons enable you to be a more effective marketer without waste time in useless presentations.
Our Digital Marketing Management course is perfect for the professionals – either independent or working for a company – to have an all-around understanding of the subject and able to solve practical problems or talk with subject matter experts with ease.

IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!

Our Digital Marketing material has been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years of experience in working and consulting for the top UK and US companies.

•Apply the latest Psychology and Neuromarketing techniques to Outperform your competitors
•Increase the Conversion Rate of any of your marketing activity
•Define a Social Media Strategy to drive traffic and leads
•Avoid common mistakes that can cost you a fortune
•Perform market research to validate your idea 
•Write Copy That Sells
•Fine tune your email marketing strategy
•Optimize your search engines ranking with SEO
•Create ads with Google Adwords that make you profits
•Measure results and track success with Google Analytics

Conversion Rate Optimization (CRO)
Social Media Strategy for Business Growth
Web CopyWriting 
Web Analytics 
Social Media Channels 
Email Marketing 
SEO – Search Engine Optimization 
Web Usability (UX) 
Content Marketing 
Campaign Planning 
Digital Marketing Research
Affiliate Marketing

You will learn

✓ Constantly Upgrade Your Digital Marketing Skills
✓ Learn key SEO winning strategies
✓ Optimize your Marketing for Conversion
✓ Plan, Deploy, Manage, Audit your Digital Marketing Activity
✓ Earn good money as consultant or freelancer
✓ Discover the latest Neuromarketing techniques
✓ Think like a Digital Chief Marketing Officer
✓ Implement effective Content Marketing Strategies


• No previous experience required
• Targeted for ALL type of business (B2C, B2B)

This course is for

• Professional Marketers
• Internet Start-Up
• Website Owners/Managers
• Marketing Consultants
Professional Marketing Courses by Top Experts
  Oxford Learning Lab is an online provider of Marketing & Business Strategy education. 
  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them  consult for  FTSE 100 and Fortune 500 companies. 
  Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. 
  All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 32h 48m
Language: English
Next start: On Demand

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