✓ Understand the basics of growth marketing and traction channels
✓ Drill down on customer pain points and build user personas
✓ Align marketing channels with their personal preferences and skills
✓ Use Twitter and Facebook to conduct research and sales outreach
✓ Canvas Reddit, Meetup, and other platforms to canvas for customers
✓ Set up, manage, and analyze user stats & behaviors through Google Analytics
✓ Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
✓ Set up, populate, and use an Instagram account
✓ Market using 3 different techniques on Instagram
✓ Set up, populate, and use a Snapchat account
✓ Market using 4 different techniques on SnapChat
✓ Build and maintain a press list
✓ Strategize angles for pitching and being covered by press
✓ Understand the mentality and mindset behind press & journalists
✓ Successfully manage relationships with press and pitch them successfully
✓ Build a comprehensive content marketing plan
✓ Build and maintain a content calendar
✓ Use 5 different techniques for coming up with blog & content ideas
✓ Promote their content through 6 different strategies
✓ Employ the skyscraper technique successfully
✓ Find, track, and land guest posting spots on other blogs and outlets
✓ Plan, script, and produce videos for marketing
✓ Analyze and track video marketing metrics
✓ Decide which camera equipment fits their budget and needs the best
✓ Effectively combine video marketing with pre-existing content
✓ Strategize and produce videos for marketing on YouTube
✓ Build landing pages for email or lead capture
✓ Understand the best practices of creating and promoting lead magnets, like webinars & white papers
✓ Analyze your on site SEO factors and optimize them
✓ Conduct keyword research for SEO opportunities
✓ Manage keyword density and other metrics needed for ranking on Google
✓ Design, plan, and start advertising on Google, Bing, and Facebook
✓ Analyze & understand search engine marketing & social ad marketing metrics
• You should have basic familiarity with social media
• You don’t need to have a product or business, however, it helps
• Anyone who has a product they want to sell (does not have to be online)
• Anyone who has a service they want to sell (does not have to be online)
• Anyone who works in in Marketing, Sales, or Management
• Anyone interested in learning how to acquire customers
Hi, I’m Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I’m the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I’ve overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm’s expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!
