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Digital Advertising and Marketing 201: Top Topic & Trends

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
4.5
4.5/5
(894 reviews)
3,842 students
Created by

8.2

CourseMarks Score®

6.8

Freshness

9.4

Feedback

7.8

Content

Platform: Udemy
Price: $19.99
Video: 1h 46m
Language: English
Next start: On Demand

Top Advertising Strategy courses:

Detailed Analysis

CourseMarks Score®

8.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

6.8 / 10
This course was last updated on 11/2018.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.4 / 10
We analyzed factors such as the rating (4.5/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.8 / 10
Video Score: 7.8 / 10
The course includes 1h 46m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 4 hours 32 minutes of 31 Advertising Strategy courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 tests or quizzes.

Table of contents

Description

Are you a media professional or student who already has a baseline understanding of the space and are looking to expand to more advanced subjects? Then Digital Advertising & Marketing 201 is for you!

The follow up to my very popular course, Digital Advertising & Marketing 101, this course gives a more in depth explanation of the complex world of Digital Marketing. Using a combination of in person explanations as well as voiced over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.

Topics Covered Are:
•Programmatic Advertising & Real Time Bidding (RTB): Programmatic buying and selling is an automated way of executing buys that used to be done by hand. I explain how this works, the companies involved, and what these terms mean.
•Waterfalls & Header Bidding: Ever wonder how ads actually are chosen to run in an app or on a website site? Are you a media publisher looking to put more strategy into your digital ad products? This section is for you.
•Mobile – SDKs & Consumer Trends: Time spent on mobile overtook desktop in 2016. Learn how mobile works, different products, and important trends.
•Verification/Bots/Fraud & Viewability: Worried about fraud when it comes to digital advertising? So are the pros. In this section I outline what kind of fraud exists, and how advertisers and tech companies are fighting back.
•Data Collection & Use (+DMPs): By now you know the importance of Data, but do you know what “data” actually is and how it’s collected and used? This section breaks it down and explains everything you need to know about advertising data.
•What The Future of Digital Advertising Looks Like: Nearly every day there is a new product, company, or trend affecting the advertising world. I cover a few high-level things you should be aware of that could result in major changes to our industry.

Join me as I explain what programmatic advertising actually means. How Header-Bidding works, and why it’s changing the digital marketing and digital advertising world. How mobile use is affecting advertising spending and how it continues to grow. How advertisers verify that what they’re buying is what they’re getting. How advertisers use data to pinpoint their exact target audience. And finally, what companies like Google, Facebook, and Amazon are doing to stay relevant and grow in this ever changing landscape.

The skills you will learn in this course can be applied in any country and to any company. The digital marketing and digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.

If you have even a basic understand of the Digital Marketing & Advertising space, then I highly recommend taking this course. There is so much more to digital marketing and advertising than just Facebook and Google and this course explains what those “other things” actually are and how you can use them to promote your product or brand, or to further monetize your content.

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Real Student Testimonials:
Digital Advertising & Marketing 101

????? “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit
????? “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour
????? “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” – Jean C
????? “Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively.” – Seshantu Chatterjee????? “Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I’m ready to move to 201.” – Motsidisi Maureen Ried
????? “Very informative, to the point and covered all the foundations of digital advertising.” – Robert Janes

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Digital Advertising & Marketing 201

????? “When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser
????? “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” – Suryameet Singh
????? “Comprehensive overview…detailed!” – Kaithlean Crotty-Clark

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Introduction to Programmatic Advertising

????? “I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla
????? “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody
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According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.

You will learn

✓ What is Header Bidding vs. Waterfalls and why is it important?
✓ What is Viewability and how does it affect advertising buys?
✓ What is Ad Verification and what companies offer that service?
✓ What is Programmatic Advertising & RTB (Real Time Bidding)?
✓ What does the future hold for the digital advertising space?
✓ Learn from an industry expert
✓ Analyze trends and news
✓ Join students in over 120 countries
✓ Learn about an industry on track to be worth over $330B a year by 2021
✓ Expand your knowledge to an intermediate – advanced level
✓ Make smarter decisions about your digital advertising efforts
✓ Advance your career with a deeper understanding of the digital advertising industry

Requirements

• You should know the topics covered in Digital Advertising & Marketing 101
• Topics covered in 101: Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC
• A basic to intermediate understanding of digital marketing
• Be able to differentiate between paid advertising, regular press, and word of mouth marketing

This course is for

• Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
• Anyone in the digital advertising or media field who wants to learn more about advertising
• Anyone looking to expand their knowledge of the digital advertising space
• People who want to learn about programmatic advertsiing
• People who want to learn about Header Bidding and its affect on publisher demand
• Media professionals expanding their knowledge of digital media
• Digital Marketing professionals looking to expand their knowledge of the advertising space

How much does the Digital Advertising and Marketing 201: Top Topic & Trends course cost? Is it worth it?

The course costs $19.99. And currently there is a 82% discount on the original price of the course, which was $109.99. So you save $90 if you enroll the course now.
The average price is $13.7 of 31 Advertising Strategy courses. So this course is 17% more expensive than the average Advertising Strategy course on Udemy.

Does the Digital Advertising and Marketing 201: Top Topic & Trends course have a money back guarantee or refund policy?

YES, Digital Advertising and Marketing 201: Top Topic & Trends has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Digital Advertising and Marketing 201: Top Topic & Trends course, but there is a $90 discount from the original price ($109.99). So the current price is just $19.99.

Who is the instructor? Is Ben Silverstein a SCAM or a TRUSTED instructor?

Ben Silverstein has created 11 courses that got 5,734 reviews which are generally positive. Ben Silverstein has taught 60,235 students and received a 4.4 average review out of 5,734 reviews. Depending on the information available, Ben Silverstein is a TRUSTED instructor.
Digital Advertising Professional & Entrepreneur in NYC
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He’s managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he’s not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB’s Learning & Development and certification group.

8.2

CourseMarks Score®

6.8

Freshness

9.4

Feedback

7.8

Content

Platform: Udemy
Price: $19.99
Video: 1h 46m
Language: English
Next start: On Demand

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