Listening Skills Development
Being a good salesperson is not just about being good at selling. It’s also about listening to the customer and understanding their needs. A good salesperson will be able to understand what the customer really wants, and then tailor their pitch accordingly. This is where listening skills come in handy. The ability to listen attentively, ask questions, and then respond with more information is an important part of being a successful salesperson.
Although the famous quotations that are as old as time like “Stop selling. Start helping.” or “Make a customer. Not a sale” might sound corny now, they are not an exaggeration as well. Focus on all these listening skill pointers as you prepare for your next presentation. Our hope is we can take your career to the next promising levels.
Things you should be listening for on your next sales call
o understand the way your customer goes to market
o what are the current product & service offerings in the sector?
o research their marketing material
o investigate their value propositions
o Get a fair picture of the stories they sell with
o learn how their customers perceive them, find a niche whose solutions has not yet been tapped, and monetize in by introducing it at just the right timing
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Developing Listening Skills for Sales Success
Being a good salesperson is about listening to the customer and understanding their needs.
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This course contains:
Table of contents
Listening Skills Development
You will learn
✓ Build better Active Listening Skills
✓ Excelerate your Leadership Skills
✓ Become a better communicator
✓ Discover your Emotional Intelligence
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Who is the instructor? Is George Leith a SCAM or a TRUSTED instructor?
In 2016 I returned to my broadcast roots and created the Conquer Local Podcast to help sales leaders, frontline sales professionals, and channel partners drive success in their digital customer journey. The Conquer Local Podcast enters its 5th season and has been ranked among the Top 10 business podcasts on iTunes. It is heard in 55 countries by more than 20,000 unique listens every month. You can listen to Conquer Local on Itunes, Google Podcasts, Amazon Music, IHeart Radio, Spotify, SoundCloud, and many other podcasting platforms. Conquer Local has been awarded a Finny Content Award in 2021, and Silver for best Sales Podcast in 2022.
My passion for coaching and mentoring sales professionals and entrepreneurs continues with online courses hosted in the Conquer Local Academy. Over 12,000 learners have enhanced their digital sales skills through programs like “Monthly Recurring Revenue Growth” and the “Snapshot Ninja”
During the months and years of the Covid 19 pandemic, I was inspired to build an online Sales Institute to help sales professionals and entrepreneurs navigate the ever-changing world of selling. Triumph Selling Institute was built to help new sellers become digitally enabled, upskill sophomore sellers’ digital selling skills, and build seasoned sales professionals into Masters. Triumph Selling continues to fuel my passion for helping sellers find success in today’s business environment.
Also, I am a proud founding member of the Toronto chapter of Pavillion. I have also been a guest lecturer in the MBA program at the University of Saskatchewan’s Edwards School of Business. In 2022 my teachings in sales will be offered by Saskatchewan Polytech in their Surge online learning platform.
Prior to joining Vendasta, I was a creative specialist and business leader in media, spending 15 years in radio as a RAB certified radio manager and marketer, plus five years as a leader in publishing.