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Design Thinking for Innovation

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher i...
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Content

Platform: Coursera
Video: 3h 27m
Language: English

Table of contents

Description

Today innovation is everyone’s business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you’re just not seeing them yet.

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.

You will learn

✓ What design thinking is and when to use it
✓ How to prepare to see and take action when opportunity arises
✓ How to use design thinking to generate innovative ideas
✓ How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

Requirements

There is no prerequisite, anyone can begin this course.. This course is also great for beginners without any Business Strategy knowledge.

This course is for

This course is suitable for beginners.
Darden School of Business
University of Virginia
Professor Letty Kwan is a Professor from the Department of Psychology at the Chinese University of Hong Kong. She has taught and provided training on topics such as Consumer Psychology, Marketing Management, Consumer Behaviors, Social Entrepreneurship and Global Challenges. Prior joining Chinese University of Hong Kong, she worked as a research fellow in Asian Consumer Insight in Singapore where she used her research findings to provide solutions for companies. Her main research focus is on the intersection between culture, creativity and consumer behavior. Her publications appeared in major journals such as OBHDP, JCCP, JOB.
Platform: Coursera
Video: 3h 27m
Language: English

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