Disclosure: when you buy through links on our site, we may earn an affiliate commission.

DESIGN RULES: Fundamental Principles + Practices for Great UI Design

When it comes to User Interface (UI)design, your job — whether you'readesigner,developer, UXer or a mix of all those things — is to make sure that no aspect ...
(163 reviews)
4,440 students
Created by


CourseMarks Score®







Platform: Skillshare
Video: 5h 12m
Language: English
Next start: On Demand

Top UI/UX Design courses:

Detailed Analysis

CourseMarks Score®

8.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.7 / 10
This course was last updated on 4/2020.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.8 / 10
We analyzed factors such as the rating (4.8/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.0 / 10
Video Score: 8.4 / 10
The course includes 5h 12m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 1.0 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 tests or quizzes.

Table of contents


When it comes to User Interface (UI) design, your job — whether you’re a designer, developer, UXer or a mix of all those things — is to make sure that no aspect of someone’s onscreen interaction happens without explicit intent. The UI design choices we make have to reflect the user’s motivations, expectations, environment and possible actions.

All of those things manifest themselves in the User Interface — so what people see on the screen is usually the sum of their understanding about what this is and how it works.

So what we show them has to do a hell of a job communicating what’s there for them, how it’s organized, how they get to it and what they can do with it once they do.

The principles, practices and real-world techniques I’m going to show you here are the same ones that have informed graphic design for hundreds of years. And while that may sound like blasphemy to some of you, I guarantee you’ll see why and how they apply equally to the world of digital design  especially for mobile devices and their small screens. 

I’m going to give you 50 lessons packed with timeless, ironclad, unchanging rules for good UI design that you can apply to anything and everything you ever work on. Trends will come and go, and it won’t matter: your UI will still be useful, usable, appropriate and relevant for its users.

You’ll learn how to make it easier for people to interact with what they see on the screen – whether they know what to tap, swipe or click, and whether what happens meets their expectations and moves them closer to their goals. You’ll learn how to create and apply hierarchy, color, contrast, typography and gestalt principles to design appropriate visual cues so people know where and how to take action.

I’ll show you how to make good visual decisions for even the most challenging applications, from simplifying complex visual information to designing with data. My goal with this course is to give you everything you need to know to make great UI design decisions, no matter what the content, context or product may be. 

From this point forward, you’ll be equipped to make strategic, impactful User Interface designs that communicate, guide, encourage, motivate and educate. Anything else is decoration, and decoration has a very short shelf life.

By the time you finish Design Rules, you’ll be able to do much more than create a more beautiful User Interface. Instead, you’ll be able to design a UI that truly works for the people who use it. One that it allows them to easily figure out where to start and how to get what they need — quickly, efficiently and intuitively. 

Of course, it’ll also just happen to be beautiful 😉

You will learn

Simplify visual complexity in a UI design.

Find either (1) a UI you’ve designed previously, or (2) a UI for an existing product.

Using the principles and practices outlined in this course (specifically the Simplifying Visual Information and Separating Content from Controls lectures), redesign one screen of that UI to accomplish the following:

  • Improve visual hierarchy
  • Communicate relationships between groups of related information
  • Visually separate unrelated information
  • Create clear, immediate visual distinction between content and interactive controls
  • Visually separate Primary Actions from Secondary (and Tertiary) Actions

Post your redesigns here, and ask for constructive critique from your fellow classmates. Help each other by pointing out areas where some of the principles we’ve covered are misapplied, or need to be applied.

I will do my best to weigh in when I can, on as many of these as I can.


There is no requirement, anyone can start this course.

This course is for

Anybody can take this course, as it is suitable for all levels.

How much does the DESIGN RULES: Fundamental Principles + Practices for Great UI Design course cost? Is it worth it?

You can enrol in this course with a Skillshare subscription that costs $8/month, but you start with a FREE 7-day trial. You can also enrol in thousands of courses on a variety of topics with your subscription, including several UI/UX Design courses.

Does the DESIGN RULES: Fundamental Principles + Practices for Great UI Design course have a money back guarantee or refund policy?

There is no money-back guarantee with Skillshare, but you can start with a free one-week trial to learn without risk. With the subscription, you can download classes to your tablet or phone using the Skillshare app.

Are there any SCHOLARSHIPS for this course?

At the moment we couldn't find any available scholarship forDESIGN RULES: Fundamental Principles + Practices for Great UI Design, but you can access more than 30 thousand classes for $8/month on Skillshare, including this one!

Who is the instructor? Is Joe Natoli a SCAM or a TRUSTED instructor?

Joe Natoli has created 12 courses that got 34,545 reviews which are generally positive. Joe Natoli has taught 227,024 students and received a 4.5 average review out of 34,545 reviews. Depending on the information available, Joe Natoli is a TRUSTED instructor.
Coaching & Training for UX Designers & Developers
I’ve been helping Fortune 500 & 100 organizations train Product Design, Development and UX Teams from the ground up for 29+ years.

I’ve shown them how to incorporate real-world UX and design best practices into their work, without reinventing or disrupting what they do every day.

I speak at conferences, delivering keynotes, lectures and workshops, all over the world.

I’ve launched seven successful online courses, with more than 140,000 students (yes, that’s a real number).

My students tell me those courses and workshops are valuable because I deal with the reality of working in the messy corporate world — instead of the UX fantasy land far too many authors and so-called “experts ” describe in their speeches, articles and courses.

I have no magic powers, no UX omnipotence that makes me smarter than everyone else. What I do have is a LOT of time spent helping clients build more valuable sites, apps and systems, solving tough problems related to underperforming products and unhappy users and customers.

All of that time has produced a mountain of evidence about what works and what doesn’t. If you do anything long enough, you win or you learn. I’ve been lucky. And I’ve learned a LOT.

Everything I teach and deliver is based in reality, in the less-than perfect world most of us live in. I’m not interested in jargon, proprietary, complex processes or high-minded theory that fails when the rubber hints the road.

I’m interested in RESULTS, because at the end of the day that’s the only thing that counts: did that thing I showed you how to do work, or didn’t it?

My latest book on UX Strategy and Product Improvement, Design and Development, Think First, was published worldwide in 2015.

I’ve been speaking publicly on the topics of User Experience (UX) and Design for 26 years, from global conferences like UX LIVE, WebExpo, Interaction South America (ISA), HOW Design Live, DevWeek, SDD and QCon to regional events like PechaKucha. I also make it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given me.

My articles, advice and videos can be seen at givegoodux.com.


CourseMarks Score®







Platform: Skillshare
Video: 5h 12m
Language: English
Next start: On Demand

Students are also interested in

Review widget (for course creators):

DESIGN RULES: Fundamental Principles + Practices for Great UI Design rating
Code for the widget (just copy and paste it to your site):
<a href="https://coursemarks.com/course/design-rules-fundamental-principles-practices-for-great-ui-design/" target="_blank" title="DESIGN RULES: Fundamental Principles + Practices for Great UI Design on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/87.svg" width="200px" alt="DESIGN RULES: Fundamental Principles + Practices for Great UI Design rating"/></a>