Want to design amazing user experiences and increase engagement?
Future successful UX designers, product owners/managers and business professionals will…
Use “The 7 Dynamics of Motivation Framework” – 7 categories of human desires and fears:
Easy to use framework
Based on motivation & behavioral psychology
Saves time on User/Customer Research
Enhances Quality of Brainstorming Sessions, User Stories, Value Propositions…
Result:
By understanding how humans are driven, you will be able to
Design better User Experiences
Develop meaningful product features
Increased engagement, loyalty & retention
In this 2-hour course you’ll see:
Crash Course: Motivation & Behavioral Psychology
Basics of Gamification & Fun Theory
A new revolutionary framework: The 7 Dynamics of Motivation
35+ Case examples with some powerful techniques successful companies use
Why now?
We now live in an “Engagement Crisis”.
The way we attract, retain & engage people is fundamentally changing.
We cope with high customer/user expectations.
They want a more comprehensive understanding of their desires and needs, more meaningful solutions, and better experiences
We cope with high global competition.
User Experience is becoming the way to differentiate yourself from your competitors. Those who succeed will win.
There is a gap between what science know about motivation and what we as a professional do to create value.
