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Want to design amazing user experiences and increase engagement?
Future successful UX designers, product owners/managers and business professionals will…
Use “The 7 Dynamics of Motivation Framework” – 7 categories of human desires and fears:
Easy to use framework
Based on motivation & behavioral psychology
Saves time on User/Customer Research
Enhances Quality of Brainstorming Sessions, User Stories, Value Propositions…
By understanding how humans are driven, you will be able to
Design better User Experiences
Develop meaningful product features
Increased engagement, loyalty & retention
In this 2-hour course you’ll see:
Crash Course: Motivation & Behavioral Psychology
Basics of Gamification & Fun Theory
A new revolutionary framework: The 7 Dynamics of Motivation
35+ Case examples with some powerful techniques successful companies use
We now live in an “Engagement Crisis”.
The way we attract, retain & engage people is fundamentally changing.
We cope with high customer/user expectations.
They want a more comprehensive understanding of their desires and needs, more meaningful solutions, and better experiences
We cope with high global competition.
User Experience is becoming the way to differentiate yourself from your competitors. Those who succeed will win.
There is a gap between what science know about motivation and what we as a professional do to create value.
Maxim and Olivier Leirman has created 1 courses that got 0 reviews which are generally positive. Maxim and Olivier Leirman has taught 0 students and received a average review out of 0 reviews. Depending on the information available, Maxim and Olivier Leirman is a TRUSTED instructor.
Hi, we are Maxim & Olivier Leirman, twins, best friends, and both on a mission to change the way business professionals create value for their customers and employees.
Graduated both as Business Economists at a top-tier Belgian University and successfully raised +1.5 million euros in seed funding for several start-up projects as a freelance Business Strategy Consultant.
Next to our business background, we are deeply passionate about human behavior and motivation and how this can be used to solve business challenges and increase value. After getting insights from academic literature, +300 top-selling books, and obtaining 15+ certificates in for instance psychology, gamification & behavioral design, neuroscience and neuro-economics…
As there is still a huge gap between what science already know about our behavior and motivation, and what business professionals do to create value for their customers and employees, it is our job to close this gap and develop one-stop-shop frameworks and tools you can use to better understand your audience (how they are driven) without needing any background in psychology or neuroscience.