Customer Intelligence and Analytics for Omni-Channel

A managerial perspective on AI, Technology and Data Analytics powered Omni-Channel Marketing/Customer Centric Engagement
4.4
4.4/5
(10 reviews)
40 students
Created by Dr. Tony Branda, M.B.A, PhD

8.9

CourseMarks Score®

8.2

Freshness

9.3

Feedback

7.7

Content

Platform: Udemy
Price: $19.99
Video: 4h 28m
Language: English
Next start: On Demand

Detailed Analysis

CourseMarks Score®

8.9 / 10

CourseMarks Score® helps students to find the best classes. We aggregate several factors, including freshness, student feedback and content diversity.

Freshness Score

8.2 / 10
This course was last updated on 9/2019.

Course content can become obsolete quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.3 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student review, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.7 / 10
Video Score: 8.2 / 10
The course includes 4h 28m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.5 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Description

Marketing departments have moved to a more customer-centric way of engaging customers.  The organization of the marketing department has shifted from purely a brand, product or channel focus to a stronger role of being the faithful steward of the customer relationship.  Marketers have finally recognized the importance and power of shaping customer interactions and the necessity of creating value for their customers.  To meet this challenge, marketers require a better understanding of customer interactions. 
This applied course helps the marketing, CRM, Sales and Analytics professional develop existing and transformational skills and competencies needed to compete in a more customer-centric digital age.  A strategic intelligence framework will link competencies in customer insights, advanced analytics, artificial intelligence, scenario planning, digital and social media, business intelligence and experimentation together to drive a more relevant Omni-Channel experience for the customer. 
This is a strategy course with a detailed discussion of the “how-to” and execution elements of setting up a digital and analytics nervous system for a firm but emphasizes an overall understanding of the people, processes, and technologies required to build a data-driven customer intelligence function.  The course discusses the types of analytics, data science, AI, and Martech from a managerial/user and consumer perspective but is not a computational math or statistical methods course or a programming course in these disciplines.  The goal is to help marketers, analysts and executives build multi-disciplinary skills, allowing them to connect the dots and be stronger practitioners overall. 

Requirements

• Have a basic understanding of data driven marketing and some exposure to analytics or data science.Have a basic understanding of marketing or sales and customer experience.

You will learn

✓ How to create a strategic road map to build a digital, analytics and a customer intelligence capability.
✓ The fundamentals of digital marketing, marketing automation, and CRM to attract, retain and deepen customer relationships.
✓ Best practices in implementing a Big Data and analytics environment.
✓ How and when to use data, analytics, and technology to measure marketing programs and engage customers.
✓ Formulate marketing metrics and KPI’s to prove the value of marketing programs.
✓ To become a good consumer of analytics and data science for marketing and customer engagement.
✓ Recommend tools and skills that a firm needs to engage and learn from customers through automation.
✓ Artificial Intelligence and other marketing technologies that automate and power Omni-Channel Marketing.
✓ Customer Privacy and Preference Fundamentals
✓ Demonstrate best practices and trends in: Journey Analytics, Identity Resolution, A/B testing, Open Gardens and Big Data.

This course is for

• Marketing , Analytics, CRM, Operations and other business professionals.
• Analytics and Digital Professionals and Business Managers (consumers of data, analytics, data science, and automation) through C level executives.
• Sales, Customer Experience and other Customer facing professionals.
• Anyone who wants to learn more about customer focused analytics and technology.
• Anyone who uses data to make decisions.

How much does the Customer Intelligence and Analytics for Omni-Channel course cost? Is it worth it?

The course costs $19.99.

Does the Customer Intelligence and Analytics for Omni-Channel course have a money back guarantee or refund policy?

YES, Customer Intelligence and Analytics for Omni-Channel has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for Customer Intelligence and Analytics for Omni-Channel.

Who is the instructor? Is Dr. Tony Branda, M.B.A, PhD a SCAM or a TRUSTED instructor?

Dr. Tony Branda, M.B.A, PhD has created 1 courses that got 10 reviews which are generally positive. Dr. Tony Branda, M.B.A, PhD has taught 40 students and received a 4.4 average review out of 10 reviews. Depending on the information available, Dr. Tony Branda, M.B.A, PhD is a TRUSTED instructor.

More info about the instructor, Dr. Tony Branda, M.B.A, PhD

Top Digital Analytics and Marketing Executive, and Educator
Dr. Tony Branda is the CEO of CustomerIntelligence(.net) (owned by Black Belt Digital) since January 2016, a full-service Marketing and Analytics consulting firm.   Also, he is a Senior Advisor for Managing Directors and Partners at Accenture Asean as well as C Level Banking Clients in Asia.   Before this Mr. Branda was the Chief Data and Analytics Officer for Embrace Home Loans where he built out a team of data scientists, quantitative marketers and CRM experts to transform the company to a Digital and Omnichannel Mortgage and Lending Originations Strategy. Previously, he was EVP/CAO:  Head of Consumer and Small Business Decision Management for Citibank North America from May 2012 to December 2015. In this role, Mr. Branda oversaw retail and mortgage analytics center of excellence, staffed by 100 marketing and analytics professionals in North America and India. Some of the functions he managed included: customer and competitive intelligence, CRM, advanced analytics, customer experience, and database marketing. Dr. Branda is Clinical MBA Professor of Digital Marketing and Customer Intelligence at Pace University Lubin Graduate School of Business since March 2011.  Mr. Branda holds a doctorate in Marketing with his research interest in Marketing Analytics.  He holds certificates from MIT in AI, Data Science from Johns Hopkins.   

8.9

CourseMarks Score®

8.2

Freshness

9.3

Feedback

7.7

Content

Platform: Udemy
Price: $19.99
Video: 4h 28m
Language: English
Next start: On Demand

Other courses by ​Dr. Tony Branda, M.B.A, PhD

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