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CPG CAMP: Media Primer for Brand Marketers

A deep-dive into Owned Media, Paid Media & Earned Media, as well as the Media Planning process.
0.0
0.0/5
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Created by Brian Dolan

9.6

CourseMarks Score®

10.0

Freshness

N/A

Feedback

8.8

Content

Platform: Udemy
Price: $11.99
Video: 54m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.6 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 3/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

We analyzed factors such as the rating (0.0/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

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Content Score

8.8 / 10
Video Score: 7.7 / 10
The course includes 54m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.1 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
10 resources.
0 exercise.
0 test.

Table of contents

Description

ABOUT THIS COURSE
The CPG Camp Media Primer for Brand Marketers Mini-Camp is a subset of the more comprehensive Brand Management Boot Camp. Here, you will learn how to navigate complex media choices with modules and assignments designed to give you a real glimpse into the life of a successful Brand Manager. This course is designed for new hires and recruits for full-time & internship positions, seeking a deeper understanding of the media landscape to land their dream jobs and accelerate their Brand Marketing careers.

WHAT IS CPG CAMP?
Marketers lifting up marketers. Real-world marketing training & recruiting services from brand leaders to land your dream job & accelerate your brand management career in the Consumer Packaged Goods (CPG) industry or wider world of Brand Marketing.
CPG Camp is the premier Brand Management training program & boot camp for aspiring Brand Marketers at the Undergraduate, MBA and professional level. The company was founded by several Brand Marketing leaders who started their careers together and soon noticed that even the most talented prospective marketers are often unprepared for the Brand Marketing interview & day 1 of an internship or full-time role.
Our purpose is simple: teach the next generation of Brand Marketing leaders what we wish we’d known. But rather than charge thousands of dollars, take up months of time or focus on just one area of the job like ‘digital media’, our signature Brand Management Boot Camp efficiently hits on all key areas of an ABM’s job with a hyper-focus on top blind spots for incoming marketers.
After training thousands from 150+ universities and organizations in 10 countries, over 90% of grads say they’d recommend our program to a peer.
The CPG Camp Brand Management training curriculum was designed by an Advisory Board that spans a variety of top companies and start-ups. It is designed to go beyond the classroom to provide a peek behind the curtain into the ‘classical training’ coveted across the Marketing world, as well as cutting edge tools used by top Marketers today. We’ll teach you the keys to breaking into & being successful in this exciting but competitive industry. While many of our students pursue jobs in the Consumer Packaged Goods (CPG) industry, the Brand Management fundamentals taught in our program can serve as the backbone of a successful Marketing career in Tech, Retail, Sports Marketing or really any field.
We offer a 100% online Brand Management boot camp course, as well as live boot camps (in-person or via Zoom) for groups. And for those with limited time or specific needs, we offer a series of Mini-Camps on topics like Brand Analytics, Media Planning, Creative Development, Interviewing & Marketing Strategy. Our recruiting services include the Brand Interview Playbook, the definitive guide to mastering the Marketing interview – and we also offer Resume Reviews & Mock Interviews with executives. We are happy to customize offerings to your specific needs or build a Consulting / Staffing plan from our corps of Marketing leaders & program graduates.

Requirements

• Basic understanding of Marketing principles

You will learn

✓ A deep-dive into latest trends in Owned Media, Paid Media & Earned Media, as well as Media Planning

This course is for

• Aspiring Brand Managers as the undergraduate, MBA or professional level

How much does the CPG CAMP: Media Primer for Brand Marketers course cost? Is it worth it?

The course costs $11.99. And currently there is a 60% discount on the original price of the course, which was $29.99. So you save $18 if you enroll the course now.

Does the CPG CAMP: Media Primer for Brand Marketers course have a money back guarantee or refund policy?

YES, CPG CAMP: Media Primer for Brand Marketers has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the CPG CAMP: Media Primer for Brand Marketers course, but there is a $18 discount from the original price ($29.99). So the current price is just $11.99.

Who is the instructor? Is Brian Dolan a SCAM or a TRUSTED instructor?

Brian Dolan has created 2 courses that got reviews which are generally positive. Brian Dolan has taught — students and received a — average review out of reviews. Depending on the information available, Brian Dolan is a TRUSTED instructor.

More info about the instructor, Brian Dolan

CPG Camp Managing Director (ex. RB, Unilever, J&J, Mills)
CPG Camp Co-Founder & Managing Director; Brian is an award-winning Brand Marketing industry veteran with over 20 years of marketing experience, spanning 20+ categories & 30+ brands, including iconic brands like Dove, Axe, Suave, Vaseline, Listerine, Mucinex, Airborne & Cheerios – and new launches like Neuriva & Dove Men+Care. He currently works as Founder & Principle of Brand Champions Consulting, which helps brands from start-up to iconic find their identities and build top-to-bottom brand development & marketing strategy plans. Previously, Brian worked as Brand Marketing Director at Reckitt Benckiser and held leadership roles at Unilever, Johnson & Johnson and Capital One with additional experience at General Mills and Microsoft. His career accomplishments include multiple Cannes Lion, Effie and Clio awards, as well as work on 8 Super Bowl campaigns. Brian has an MBA from the University of Michigan and a BBA from the University of Richmond.

9.6

CourseMarks Score®

10.0

Freshness

N/A

Feedback

8.8

Content

Platform: Udemy
Price: $11.99
Video: 54m
Language: English
Next start: On Demand

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