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Course 4: Value-Added Strategies

Extreme Humanization as Differentiator No. 1; Emotionally Enchanting Design
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4 students
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9.7

CourseMarks Score®

10.0

Freshness

N/A

Feedback

8.9

Content

Platform: Udemy
Video: 1h 17m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 12/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

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Content Score

8.9 / 10
Video Score: 7.7 / 10
The course includes 1h 17m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.2 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

4 articles.
2 resources.
0 exercise.
0 test.

Table of contents

Description

Excellence.
People.
Innovation.
Those three words are the focus of each of the three previous courses in this series. Now comes the time to apply the fruits of the first three courses to market opportunities.
Hence: Value-Added Strategies.
We start where we should start: DESIGN. Value-Added Strategies aim to differentiate our product and service offerings. And at the top of the list—way ahead of any No. 2 in my view—is design.
Design is not easy to pin down. It’s products and services that work and are easy to use (great functionality). It’s products and services that are attractive, even beautiful (aesthetics). But it’s more—much more.
Consider:
Rich Karlgaard describes Nest founder Tony Fadell’s approach, first by quoting him, “‘Every business school in the world would flunk you if you came out with a business plan that said, “Oh, by the way, we’re going to design and fabricate our own screws at an exponentially higher cost than it would cost to buy them.”’” (emphasis added) Karlgaard goes on, “But these aren’t just screws. Like the thermometer itself, they’re better screws, epic screws, screws with, dare I say it, deeper meaning.” (emphasis added)
Yes. Epic Screws. Screws with deeper meaning.
Or this, from a New York Times review by Tony Swan of the MINI Cooper S reported in Donald Norman’s book Emotional Design:
“It is fair to say that almost no new vehicle in recent memory has provoked more smiles.” (emphasis added)
Design as functionality.
Design as beauty.
Design as “screws with deeper meaning.”
Design as a car provoking “more smiles.”
Design writ (VERY) large as “Differentiator No. 1.”
Altogether, there will be thirteen value-added strategies offered up, ending with two that represent the biggest market opportunities in the world. Namely, the women’s market. Mantra: WOMEN BUY . . . E-V-E-R-Y-T-H-I-N-G. And the “oldies market,” as I call it. Mantra: OLDIES HAVE . . . A-L-L THE MONEY.

You will learn

✓ Differentiate product and service offerings.
✓ Design as functionality, as beauty, as “Differentiator No. 1.”
✓ Turn customers into fans through Emotionally Engaging Experiences.
✓ Two of the biggest (and most overlooked) market opportunities in the world.

Requirements

• Desire to become a better leader or manager.
• Desire to improve your workplace.
• Involvement in an organization such as a company or club.

This course is for

• Leaders and managers trying to navigate these tumultuous times
• Owners of small or medium size businesses
• Executive Level Managers
• Solopreneurs
• B-Level Managers

How much does the Course 4: Value-Added Strategies course cost? Is it worth it?

The course costs $199.99.

Does the Course 4: Value-Added Strategies course have a money back guarantee or refund policy?

YES, Course 4: Value-Added Strategies has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for Course 4: Value-Added Strategies.

Who is the instructor? Is Tom Peters a SCAM or a TRUSTED instructor?

Tom Peters has created 7 courses that got 75 reviews which are generally positive. Tom Peters has taught 797 students and received a 4.5 average review out of 75 reviews. Depending on the information available, Tom Peters is a TRUSTED instructor.
Management Guru, Speaker, Author of The Excellence Dividend
Tom is a management guru, speaker, and best-selling author. He co-authored In Search of Excellence, which has been called “the greatest business book of all time.” His 2018 book, The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last, received praise by world-renowned experts including Seth Godin, Jack Bogle, and Bo Burlingham. Tom started the personal branding movement with an article in Fast Company called “The Brand Called You.” Tom is passionate about Excellence in the workplace and offering simple ways to make big change happen. His Excellence Now Campaign 2020-2022 includes an eBook, Excellence Now: The 43 Number Ones, a book, Excellence Now: Extreme Humanism, and a six-part online course series here at Udemy called Excellence: Now More Than Ever. Tom, called “The Red Bull of Management Thinkers,” is now offering his expertise on Udemy so that you can create a workplace that people love. Show moreShow less

9.7

CourseMarks Score®

10.0

Freshness

N/A

Feedback

8.9

Content

Platform: Udemy
Video: 1h 17m
Language: English
Next start: On Demand

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