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Copywriting secrets – How to write copy that sells

Discover the secrets of copywriting success from the master. From novice to pro in easy stages
4.4
4.4/5
(5,623 reviews)
39,106 students
Created by

8.2

CourseMarks Score®

6.0

Freshness

8.7

Feedback

9.3

Content

Platform: Udemy
Price: $24.99
Video: 3h 13m
Language: English
Next start: On Demand

Top Copywriting courses:

Detailed Analysis

CourseMarks Score®

8.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

6.0 / 10
This course was last updated on 4/2018.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.7 / 10
We analyzed factors such as the rating (4.4/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.3 / 10
Video Score: 8.0 / 10
The course includes 3h 13m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 44 minutes of 112 Copywriting courses on Udemy.
Detail Score: 9.9 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.9 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

2 articles.
43 resources.
0 exercise.
0 tests or quizzes.

Table of contents

Description

Let me share my copywriting secrets with you.
Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.
A unique insider’s view
I’ve been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world’s top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV’s Secret Millionaires.
A shoulder to lean on
Just like my other courses, I’m always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It’s a LIVING course that’s yours for life.
How is this course different?
There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there.
In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published.
We’ll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry – where editors will actively seek out your expertise. And I’ll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That’s something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.
Who’ll benefit?
Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company’s marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who’s taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.
And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You’ve nothing to lose, so join me right now in what I can promise will be a fascinating journey.

You will learn

✓ Structure and write compelling sales copy
✓ Apply the power of emotional drivers, even when writing in a B2B environment
✓ Beat run-of-the-mill writers who focus on ‘needs
✓ Write powerful calls to action
✓ Understand how to leverage features, benefits and advantages
✓ Craft professional press releases that get published
✓ Know how to become a Voice in their Industry
✓ Understand how to schmooze bloggers and the press to get published
✓ Interview end customers with confidence to create persuasive case studies
✓ Use the power of words to generate more sales leads
✓ Glean from a wealth of real-life examples
✓ Master White Papers – the most powerful way to generate sales leads bar none

Requirements

• A strong desire to be a great writer. Free links are provided to all software needed (even Word!)

This course is for

• Aspiring copywriters wanting to master their skills and have access to a real pro
• Anyone who has completed my ‘How to BECOME a copywriter’ course
• Entrepreneurs, start-ups and business people wanting to punch above their weight
• Web designers seeking an extra revenue stream from existing clients
• Graphic designers needing to understand the role of copywriting
• Anyone aspiring to reach new customers and improve sales conversion
• Marketing professionals looking to develop their career

How much does the Copywriting secrets - How to write copy that sells course cost? Is it worth it?

The course costs $24.99. And currently there is a 72% discount on the original price of the course, which was $89.99. So you save $65 if you enroll the course now.
The average price is $13.9 of 112 Copywriting courses. So this course is 44% more expensive than the average Copywriting course on Udemy.

Does the Copywriting secrets - How to write copy that sells course have a money back guarantee or refund policy?

YES, Copywriting secrets – How to write copy that sells has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Copywriting secrets - How to write copy that sells course, but there is a $65 discount from the original price ($89.99). So the current price is just $24.99.

Who is the instructor? Is Len Smith a SCAM or a TRUSTED instructor?

Len Smith has created 10 courses that got 13,360 reviews which are generally positive. Len Smith has taught 109,455 students and received a 4.5 average review out of 13,360 reviews. Depending on the information available, Len Smith is a TRUSTED instructor.
Freelance copywriter and communications consultant
For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.
He works from home, writing copy for organisations around the world – and lots of them have become personal friends.
With forty years’ experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies – even a TV ‘Secret Millionaire’.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Vacation time aside, Len aims to answer student queries within hours.

8.2

CourseMarks Score®

6.0

Freshness

8.7

Feedback

9.3

Content

Platform: Udemy
Price: $24.99
Video: 3h 13m
Language: English
Next start: On Demand

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