Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Copywriting for Beginners Part 1 of 3: Seven Vital Questions

Discover the seven questions you must ask before you can begin copywriting
4.9
4.9/5
(233 reviews)
2,334 students
Created by

9.2

CourseMarks Score®

8.5

Freshness

9.4

Feedback

9.1

Content

Platform: Udemy
Video: 1h 9m
Language: English
Next start: On Demand

Top Copywriting courses:

Detailed Analysis

CourseMarks Score®

9.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.5 / 10
This course was last updated on 2/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.4 / 10
We analyzed factors such as the rating (4.9/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.1 / 10
Video Score: 7.7 / 10
The course includes 1h 9m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 44 minutes of 146 Copywriting courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
1 resources.
0 exercise.
0 test.

Table of contents

Description

THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe’s 20-Hour Copywriting Masterclass

The hardest thing about copywriting isn’t knowing HOW to write. It’s knowing WHAT to write. Your challenge as a copywriter isn’t your ability to write compelling copy. It’s your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions. 
About me
I’m your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I’ve worked as a freelancer and as an in-house copywriter at an ad agency. I have written in all of the channels—offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email sales letters, banner ads, brochures, slogans and plenty more. I got married, bought a house, and raised two kids on my copywriting salary alone. I have been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy. 
Why take this course
This course answers the two biggest questions that beginning copywriters have. Number one, what is copywriting, exactly? And number two, how do I discover what I should write about? 
At the end of this course, you will know what is expected of you as a copywriter. And you’ll know the questions you need to ask before you start any copywriting assignment. 
Course structure
This course is divided into two sections. Section one defines copywriting, describes the major types of copywriting, and discusses specialized types of copywriting. It then introduces you to the two main audiences who will read your copy, and describes the types of writing that some people mistake for copywriting. Section one ends with a handy glossary of common copywriting and marketing terms that you need to know before you offer your services as a copywriter. 
Section two goes into great detail about the seven questions you must ask before you can write great copy. We’ll cover what you are selling, where you are selling, who you are selling to, why they should buy, who your competition is, the most important thing to say in your copy, and what you want prospects to do after reading your copy. Section two ends with a lesson on how to research a product or a service so that you can sell it with effective copy. 
This course is filled with practical, step-by-step advice, tools, tips and tricks that I’ve learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting to help you understand what copywriting is, and how to get started on any copywriting assignment. 
Ideal student
I designed this course for writers who want to write compelling advertising copy, but don’t know where to start. If the thought of having to write one thousand words of promotional copy each day before lunch time fills you with dread, then this course is for you. 
Enroll now
Learn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.

You will learn

✓ Define what copywriting is
✓ Describe the five main channels for copywriting
✓ Explain the types of copywriting that require specialized skill
✓ Understand the two main audiences for copywriting, and how they differ
✓ Describe what copywriting is not
✓ Understand the terms, jargon and buzzwords that every new copywriter must know
✓ Discover what you are selling
✓ Learn where you are selling (channel) and when (in the sales cycle)
✓ Uncover vital facts and insights into your target audience
✓ Discover why people buy (and don’t buy) what you are promoting, so you can use this information to your advantage
✓ Understand the five types of competition you must overcome with your copy
✓ Focus your copy on one unique selling proposition
✓ Research any product or service to uncover its unique selling features and benefits

Requirements

• Fluency in reading and writing English
• Ability to use a computer

This course is for

• Aspiring copywriters, with zero experience at the craft, who want to learn a step-by-step method, taught by a veteran copywriter, for writing effective copy.

How much does the Copywriting for Beginners Part 1 of 3: Seven Vital Questions course cost? Is it worth it?

The course costs $14.99. And currently there is a 70% discount on the original price of the course, which was $49.99. So you save $35 if you enroll the course now.
The average price is $15.7 of 146 Copywriting courses. So this course is 5% cheaper than the average Copywriting course on Udemy.

Does the Copywriting for Beginners Part 1 of 3: Seven Vital Questions course have a money back guarantee or refund policy?

YES, Copywriting for Beginners Part 1 of 3: Seven Vital Questions has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Copywriting for Beginners Part 1 of 3: Seven Vital Questions course, but there is a $35 discount from the original price ($49.99). So the current price is just $14.99.

Who is the instructor? Is Alan Sharpe a SCAM or a TRUSTED instructor?

Alan Sharpe has created 14 courses that got 3,980 reviews which are generally positive. Alan Sharpe has taught 28,631 students and received a 4.6 average review out of 3,980 reviews. Depending on the information available, Alan Sharpe is a TRUSTED instructor.
Fortune 500 B2B Copywriter
Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you? 
Take my courses.
I’m Alan Sharpe. Pleased to make your acquaintance. I’m a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don’t ask.
After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.
Now I’d like to help you write copy that gets noticed, gets read, and gets results. Let’s get started.

Browse all courses by on Coursemarks.

9.2

CourseMarks Score®

8.5

Freshness

9.4

Feedback

9.1

Content

Platform: Udemy
Video: 1h 9m
Language: English
Next start: On Demand

Students are also interested in

Review widget (for course creators):

Copywriting for Beginners Part 1 of 3: Seven Vital Questions rating
Code for the widget (just copy and paste it to your site):
<a href="https://coursemarks.com/course/copywriting-for-beginners-part-1-of-3-seven-vital-questions/" target="_blank" title="Copywriting for Beginners Part 1 of 3: Seven Vital Questions on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/92.svg" width="200px" alt="Copywriting for Beginners Part 1 of 3: Seven Vital Questions rating"/></a>