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Complete Marketing Masterclass

Take your Brand or Business to the Next Level!
(5 reviews)
14 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 2h 52m
Language: English
Next start: On Demand

Table of contents


In this 3-hour, self-paced video course, you will learn everything you need to know to create, promote and expand your own Brand.
Section 1, we discuss Consumer Behavior to understand why customers buy the things they do, as well as the Customer Buying Process and cycle. This section is crucial to understand how costumers choose and consume different types of products, depending on their culture, geographical location and social circles.
Section 2, we look at how to create, develop and conduct Integrated Marketing Campaigns that will help customers recognize your brand regardless of the medium. This is important in order to create Brand Loyalty and recognition.
Section 3, is all about Brand Management and how to choose the best and most easily recognizable logos for your company, as well as choosing a team of employees who are motivated and fit perfectly into your company culture.
Section 4, dives into the Marketing and Market Research processes. These 2 are very different from each other. One of them uses first-hand data collection methods like focus groups and experiments, while the other uses secondary sources of data like website articles and journals.
Section 5, will help you take your brand, product, or service into the global stage as we look at the globalized economy and realize that we are all interconnected. We study cultures from other countries and penetration strategies like licensing and subsidiaries.
Section 6, puts it all together by helping you create a social media presence and teaches you about the most cost-effective methods to conduct marketing campaigns.

You will learn

✓ Understand Consumer Behavior
✓ Develop Integrated Marketing Campaigns
✓ Manage Your Own Brand
✓ Conduct Marketing & Market Research
✓ Go global with International Marketing
✓ Direct & Digital Marketing


• No requirements or previous experience needed.

This course is for

• For Entrepreneurs who are ready to take their business or business idea to the next level!
Marketing Master’s Graduate at University of Maryland
Hi! I’m a Graphic Designer and Marketing Manager with over 25 years of real work experience. I’ve graduated with my Bachelor’s Degree in Digital Media and My Master’s Degree in Management Marketing in 2019. I’m here to bring you all everything you need to know about Marketing and to help you advance your business goals!
Platform: Udemy
Video: 2h 52m
Language: English
Next start: On Demand

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