Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Case Studies: Facebook, Twitter, LinkedIn, Apple

A course in business for tech folks, and in tech for the business folks
(27 reviews)
3,650 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 3h 52m
Language: English
Next start: On Demand

Table of contents


•Conducted by an instructor who worked in Sales Finance at Google, and set up Product Finance at FlipkartWhether you are an engineer seeking to understand business, or a business/strategy person seeking to understand technology – this course is right for you.
What’s Covered:

•Case studies of Apple, Facebook, Twitter and LinkedIn•In-depth analysis of the business models of these companies•Line-by-line walk through their financial statements and investor filings•Product choices – good and bad – made by these companies•Competitive analysis of each company: how they stack up in revenue, growth, profitability and valuation

You will learn

✓ Understand common business models in the tech industry
✓ Spot trends, and possibly pick the winners and losers of tomorrow
✓ Understand how we got to today – the key players, their successes, failures, strengths and weaknesses
✓ Make sense, line-by-line of the financial statements and investor reports of tech companies


• Students should have heard of Apple, Twitter, Google, Facebook and LinkedIn and ideally should have used some of these companies products

This course is for

• Aspiring entrepreneurs – those who don’t learn from history are condemned to repeat it
• Engineers and product managers – folks with a strong understanding of product, now looking to get the business knowledge needed to build a business
• Finance and business professionals – folks who get the business aspects, and are now looking to really understand product and technology
An ex-Google, Stanford and Flipkart team
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 3h 52m
Language: English
Next start: On Demand

Students are also interested in