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Business to Business Marketing

B2B customers are organizations instead of consumers
4.5
4.5/5
(3 reviews)
213 students
Created by

8.7

CourseMarks Score®

9.8

Freshness

8.1

Feedback

7.6

Content

Platform: Udemy
Video: 48m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

8.7 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.8 / 10
This course was last updated on 10/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

8.1 / 10
We analyzed factors such as the rating (4.5/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.6 / 10
Video Score: 7.7 / 10
The course includes 48m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.7 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

Originally, business to business marketing started as a special case of marketing, heavily borrowing concepts and techniques from consumer marketing. Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. The importance of business to business marketing is often underestimated. Successful application of business to business marketing concepts and methods requires insight into the characteristics of business to business market and how they shape business to business marketing approaches.
Business to business marketing is the marketing of products or services to companies, government bodies, institutions and other organizations that use them to produce their own products or services or sell them to other business to business customers. This definition of business to business marketing emphasizes the nature of business customers and the purpose for which B2B products are bought. B2B customers are organizations instead of consumers varying from small family operated local companies to large multinational conglomerates with several business units and gigantic purchasing budgets.
Business to Business customers can be classified into 3 groups – Commercial enterprises, Government agencies and institutions. Each of these 3 groups of Business to business customer has its own characteristics and should be approached differently by vendors. The diversity of B2B markets is also reflected in the broad range of B2B products, varying from office supplies, lubricants and electronic tools etc. Raw and processed materials: Raw materials are farm and natural products that are used by customers with little or no alterations, such as corn, wheat, milk, iron, natural gas and compressed air. Processed materials are raw materials that have undergone some sort of conversion.
B2B customers do not need products, but they do need the value offered by these products to produce their own products and services. Value is defined as the benefits minus costs that customers receive in exchange for the purchase price. Every customers will assess whether the net benefits offered by the vendor outweigh the purchase price that has to be paid to enjoy them. Thus, successful B2B marketing depends on a vendor’s detailed understanding of what customers value.

You will learn

✓ Business-to-Business basics
✓ Making sense of customers and markets
✓ Business-to-Business marketing – International
✓ Business-to-Business marketing specifics
✓ Business-to-Business marketing models
✓ Strategies Business-to-Business management
✓ Marketing evaluation and control
✓ Implementing a value-creating organization

Requirements

• No prior knowledge is required

This course is for

• Retailers
• Entrepreneurs
• Business people
• Marketing personnel

How much does the Business to Business Marketing course cost? Is it worth it?

The course costs $12.99. And currently there is a 48% discount on the original price of the course, which was $24.99. So you save $12 if you enroll the course now.

Does the Business to Business Marketing course have a money back guarantee or refund policy?

YES, Business to Business Marketing has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Business to Business Marketing course, but there is a $12 discount from the original price ($24.99). So the current price is just $12.99.

Who is the instructor? Is Management Study Guide a SCAM or a TRUSTED instructor?

Management Study Guide has created 162 courses that got 7,128 reviews which are generally positive. Management Study Guide has taught 73,060 students and received a 4.1 average review out of 7,128 reviews. Depending on the information available, Management Study Guide is a TRUSTED instructor.
pave your way to success
Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects.

Learn management concepts and skills rapidly with easy to understand learning modules and powerpoint presentations. We offer an attractive, application focused, learning methodology which reduces learning resistance and enables quick absorption of knowledge and skills. Our unique step-by-step, online learning model along with amazing courses prepared by top notch professionals from the Industry help participants achieve their goals successfully.

8.7

CourseMarks Score®

9.8

Freshness

8.1

Feedback

7.6

Content

Platform: Udemy
Video: 48m
Language: English
Next start: On Demand

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