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Business Strategy

In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process...
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Content

Platform: Coursera
Video: 5h 3m
Language: English

Table of contents

Description

In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).

You will be able to:
– Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance
– Recognize strategic management tools and frameworks and apply them to real business contexts
– Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

You will learn

Requirements

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This course is for

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University of Illinois, Urbana-Champaign College of Business Department of Business Administration
University of Illinois at Urbana-Champaign
Deepak Somaya is a Professor of Strategy and Entrepreneurship & Stephen and Christy King Faculty Fellow at the Gies College of Business at the University of Illinois at Urbana-Champaign. He earned a Ph.D. in business administration from the University of California Berkeley, and has been on the Illinois faculty since 2008. Besides the College of Business, he also holds courtesy position at the College of Law. Professor Somaya is a leading expert in the strategic management of knowledge assets – specifically, human capital, relational assets and technology assets like intellectual property. In the knowledge economy of the 21st Century, these strategies for mobilizing and leveraging knowledge assets are critical determinants of business success. Professor Somaya is ranked in the top tiers of high quality teachers at the University of Illinois at Urbana-Champaign, having been recognized by students in the campus List of Teachers Ranked as Excellent in 2011, 2012, 2013, 2014, 2015, 2016 and 2017. He was twice nominated by the Gies College of Business for the Campus Award for Excellence in Graduate Student Mentoring. He has taught courses in Technology Strategy, Human Capital Strategy, Intellectual Property Strategy, and General Strategic Management. Professor Somaya has a strong reputation as a thought leader and cutting edge researcher in strategic management. He has published extensively in both research journals like Academy of Management Journal, Organization Science and Strategic Management Journal, and practice-oriented outlets like Harvard Business Review and Sloan Management Review. He has won multiple prizes and awards for his research. He serves on the editorial boards of many leading academic journals in strategic management.
Platform: Coursera
Video: 5h 3m
Language: English

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