Disclosure: when you buy through links on our site, we may earn an affiliate commission.

Brand Evolution – Build an E-Commerce Brand From Scratch

If you truly want to build a brand and beat the competition you need to branch out - learn how to build a brand!
3.9
3.9/5
(27 reviews)
366 students
Created by

7.3

CourseMarks Score®

4.5

Freshness

7.2

Feedback

9.7

Content

Platform: Udemy
Video: 12h 32m
Language: English
Next start: On Demand

Top Business Branding courses:

Detailed Analysis

CourseMarks Score®

7.3 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

4.5 / 10
This course was last updated on 11/2017.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

7.2 / 10
We analyzed factors such as the rating (3.9/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.7 / 10
Video Score: 9.5 / 10
The course includes 12h 32m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 1 hours 55 minutes of 155 Business Branding courses on Udemy.
Detail Score: 10.0 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
3 resources.
0 exercise.
0 test.

Table of contents

Description

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 12 years now. I’ve released several courses on Udemy, some of them are bestsellers in their category. 
Competition has increased a lot and now only the fittest will survive.
Amazon is a great platform to get started but it is not the only sales channel out there.
If you truly want to build a brand and beat the competition you need to branch out into other sales channels including other Amazon marketplaces.
On top of that, most importers don’t even know that they have to meet certain country regulations. Governments, retailers and eCommerce channels like Amazon will become stricter and stricter.
You need to stay ahead and be fully prepared of what’s to come. Simply buying a product in China and putting it on Amazon won’t guarantee your survival anymore!
You’ll want to be better than the rest out there and bring your business to the next level.
Most courses out there only focus on a specific strategy which might not be viable anymore. What we offer is something no one else does. We looked at all parts of building a business and a brand not just on Amazon but many other sales channels. 
You need to look at long term strategies. Amazon can close your account any day without prior warning. You’ll want several income streams and have ultimate control in every part of your business. We’ll show you how you can build trust with your customers and turn this into a powerful tool to increase sales.
From pricing and inventory,  to closing deals with large retailers that will help exposing your brand to new audiences, this course is all about giving you the confidence to expand your business further. Amazon is still the most popular sales channel, and selling on there will always be viable and it will grow even more in the future. However, the point is to diversify and secure your survival.
Even if you are already selling a few products on Amazon –  Don’t stop there!
Your products might sell well on other channels too. Imagine if you already have a lot of products on Amazon, you can take those same exact products and expand into other sales channels – the opportunities are endless!
This course will stand the test of time because it looks at the bigger picture of an Ecommerce business and does not focus on just one sales channel.
So let me guide through some of the things you will learn in this course:
Choosing a Product
Even if you’re an established seller, chances are you’re still looking at new products to sell right now! This module will help you devise a strategy to launch great products – each and every time! But that’s not all, a unique brand is ultimately more valuable.
That’s why we have dedicated a complete section on patents and how to analyze your competition effectively. Remember, generic products are not working anymore and if you truly want to innovate, you need to have Intellectual Property unique to your brand. We’ll also show you in a unique and foolproof way how to find innovative products.
Business Incorporation
Having a strong legal structure behind your business will be vital for your success. For this reason, we have researched the best countries in the world to incorporate your business. The main goal of this module is making your business more attractive to investors, especially if you want to sell your business down the road.
A strong business is also a profitable one! You might agree with us that in this business, fees can really kill your profit margins. However, we have got you covered in our business banking section. We have done extensive research on the best business bank accounts, currency exchange and transfer accounts to make sure your brand saves money and becomes more profitable.
Social Media
Knowing your target audience will be essential if you want to build a raving fan base that purchases every product you launch. When it comes to building audiences in your market, there is no better way than having a social media strategy.
We have asked around in groups launched questionnaires and polls and the issue most people have these days is actually not sourcing or PPC or inventory management – but how to launch a product.
I truly believe Influencer marketing and having a strong social media presence will be your KEY tool for the years to come when launching products. Influencer marketing is exploding right now and it will be the only way to get your product off the ground!
In this module, we will guide you step by step through all the social media platforms and how you can successfully build an audience behind your brand.
Having a social media strategy in place is not only vital to get your brand noticed, but also to drive sales and get market share from your competition.
Building social media presence is not a sprint but a marathon.
I am not going to lie, it will take time to build an audience, but if you start now, you’ll have the most powerful tool on the market.
The best part is that we will not only give you a clear strategy on how you can drive insane amounts of traffic to your Amazon listing, but also to your website.
Younger audiences are also moving away from traditional sales channels like retail, and they are shopping on social media. After going through this module, you will have a platform where you can connect with your customers and showcase your products freely.
Retail

I’ve been in retail for over 18 years now and that’s where I actually started out.
I’ve built a 7 figure retail business before even moving onto Amazon.
I’ll discuss retail in detail and how you can reach out to retailers. I’ll show you how I find retailers in a foolproof way. I’ll show you how I prepare marketing materials that you can send to retailers and how you can follow up and push for sales.
You’ll also learn how to price your products to retailers and which contracts you need to prepare beforehand when you work with them. I’ve made profits as big as 50,000$ with retailers in one day and I will show you how you can do it too.
This is just a brief overview of the entire course. There are many other modules that will help build and elevate your brand.

Our ultimate goal with this course to is help you build a business that is stronger, profitable and more successful than your competitors.
After going through our course, you will have learned how to take control over your business and build a brand loved by its customers, in any market you plan to sell.
So join us today and learn how to start a global brand & build an eCommerce empire.
THIS IS NOT AN IN – DEPTH AMAZON FBA COURSE. This course is about building a brand on and off Amazon. For in-depth Amazon FBA information please visit my course: From China to Amazon – A live case study and complete guide! 

You will learn

✓ Learn how to build a brand from scratch
✓ Learn how to create innovative and unique products
✓ Learn how to choose existing products
✓ Learn how to proper incorporate your business
✓ Learn how to build social media and why it is important to brand building
✓ Learn how to create your own eCommerce shop
✓ Learn how to create unique packagings, logos and slogans
✓ Learn which Fulfillment Centers to use
✓ Learn how to master Amazon FBA
✓ Learn how to sell to retail and wholesale

Requirements

• for some bonus documents you will need Microsoft Office
• All you need is an Internet connection & a laptop/computer.
• Have the right mindset for entrepreneurial adventures!
• ideally you will have a little experience in sourcing or taken my other course (Live Case Study)

This course is for

• anyone with an entrepreneurial mind and interested in the Import/Export Industry
• anyone who wants to import from China & sell your products from anywhere in the World
• FBA (Fulfillment by Amazon) sellers
• eBay sellers
• Offline sellers (retail/wholesale) are also the perfect candidates for this course

How much does the Brand Evolution - Build an E-Commerce Brand From Scratch course cost? Is it worth it?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $19.99. So you save $5 if you enroll the course now.
The average price is $21.5 of 155 Business Branding courses. So this course is 30% cheaper than the average Business Branding course on Udemy.

Does the Brand Evolution - Build an E-Commerce Brand From Scratch course have a money back guarantee or refund policy?

YES, Brand Evolution – Build an E-Commerce Brand From Scratch has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Brand Evolution - Build an E-Commerce Brand From Scratch course, but there is a $5 discount from the original price ($19.99). So the current price is just $14.99.

Who is the instructor? Is Manuel Becvar a SCAM or a TRUSTED instructor?

Manuel Becvar has created 7 courses that got 2,271 reviews which are generally positive. Manuel Becvar has taught 15,645 students and received a 4.2 average review out of 2,271 reviews. Depending on the information available, Manuel Becvar is a TRUSTED instructor.
China Expert with over 17 years of experience
My name is Manuel and I was born in Austria in a little town called Melk. For me Asia and its perks always fascinated me since I can remember. I remember watching Bruce Lee & Chinese movies as a kid and was hooked right away. My professional career started in 1998 when I worked for Austria’s biggest DIY retailer (bauMax). I moved to Hong Kong in 2005 when I was offered a position as an intern to work for one of the biggest Sourcing Offices in Hong Kong with a staff over 200 people.
For more than 10 years I worked with the biggest retailers in the world on developing, sourcing and finding new products for them.
These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, WalMart, Amazon, Auchan, Lowes, Sears, Homedepot and many others.
As you can imagine the big retailers expect their products to be more than just conform to standards and regulations when they purchase them in Asia. They need to be at the highest standard and quality. These retailers cannot afford to have a product re-call due to quality problems or defective components. These products need to be top-notch.
In those 10 years I got to know all the standards and product requirements there are and additionally gained a lot of experience and insight working with factories in China.
Not just that. I learned a lot about China, its culture & manufacturing. Where & how to find the best suppliers, how to negotiate and communicate with them, how to arrange business travel for my Customers and a lot more.
In the busiest seasons (April & October), I was accompanying up to 30 Buyers within a month to exhibitions, factories and showrooms to help negotiate, develop products and follow up the Buyer’s requests after they were gone. I got to know all the tips & tricks you need to return home from your trip successfully.
I now have an Import/Export company based in Hong Kong that you can find under my links.
I also speak publicly at large events within Asia, Europe and North America. You can also find my content on podcasts, e-interviews and magazines. I run a blog that discusses everyday business, eCommerce and importing from China. Feel free to head over to my educational site mentioned in my profile. 
I also have several courses here on Udemy discussing import from China, selling on Amazon and other eCommerce channels as well as certification and compliance to national standards and laws. 
Feel free to message me if you have any questions. 
All the best,
Manuel Becvar
Browse all courses by on Coursemarks.

7.3

CourseMarks Score®

4.5

Freshness

7.2

Feedback

9.7

Content

Platform: Udemy
Video: 12h 32m
Language: English
Next start: On Demand

Students are also interested in

Review widget (for course creators):

Brand Evolution - Build an E-Commerce Brand From Scratch rating
Code for the widget (just copy and paste it to your site):
<a href="https://coursemarks.com/course/brand-evolution-build-an-e-commerce-brand-from-scratch/" target="_blank" title="Brand Evolution – Build an E-Commerce Brand From Scratch on Coursemarks.com"><img border="0" src="https://coursemarks.com/widget/cmrated.svg" width="200px" alt="Brand Evolution – Build an E-Commerce Brand From Scratch rating"/></a>