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Brand Communications Strategy Masterclass

Learn brand communications planning as done in Advertising, PR & Digital Agencies
(5 reviews)
12 students
Created by


CourseMarks Score®







Platform: Udemy
Video: 2h 20m
Language: English
Next start: On Demand

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Detailed Analysis

CourseMarks Score®

9.8 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

9.8 / 10
This course was last updated on 10/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

10.0 / 10
We analyzed factors such as the rating (4.3/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

9.0 / 10
Video Score: 7.9 / 10
The course includes 2h 20m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
Detail Score: 9.6 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
8 resources.
0 exercise.
0 test.

Table of contents


Dive into  the wonderful world of brand communications strategy. Understand how brands communicate and convince different audiences to buy their products. This course cuts out the fluff, goes beyond the analysis paralysis and explains exactly how to build strategic level communication plans.
•Arriving at a role or roles for the brand
•Identifying stakeholders
•Prioritizing stakeholders
•Segmenting primary audiences
•How to analyze macro environments
•How to reverse engineer competition’s communication plans
•Consumer pyramids and funnels
•Crafting messages
•Putting all of the above in one logical plan. 
By end of this course, you would know how pro’s do communication planning in real life situations that delivers results.
I have developed this course based on three decades of hands-on experience in the advertising industry. Most of the content comes from projects I have worked upon, or have been exposed too and the various training sessions I have held over the years. New channels have emerged, newer contexts have emerged but the fundamentals of creating effective communications have remained the same. Though it may sound theoretical, this course is very practical. It is full of example’s, case studies, practice tips and handy resources that you can take to work everyday.
This course is not about brand management. Hence topics like brand architecture, portfolio management, brand extensions have not been covered. These topics are related to broader subject of marketing.
If you are anyhow linked to commercial communications, this course is for you. Do this course for the following reasons
•Get a comprehensive understanding of the communications planning process
•Build your skills in analyzing audiences and markets
•Learn the message creation techniques
•Learn to present your plans to anyone in a simple manner

You will learn

✓ You would be able to develop complete strategic communication plans for brands
✓ Communications planning as it is done in communication agencies
✓ Real life tips and tricks
✓ Practical ways to identify role of the brand, analyze audiences, business environments, category dynamics, consumer bonding and their impact on communications
✓ You will learn how to identify engaging messages that will help create more effective communications
✓ You will learn how to put all of the above in a one-page holistic plan


• Basic familiarity with marketing terms
• Internet connection

This course is for

• Marketing, Advertising and Communication & MBA students
• Account & Communication Planners with less than 5 years agency experience
• Client servicing professionals working with any kind of communication agencies
• Brand Specialists, Junior Brand Managers & Brand Managers

How much does the Brand Communications Strategy Masterclass course cost? Is it worth it?

The course costs $12.99. And currently there is a 68% discount on the original price of the course, which was $39.99. So you save $27 if you enroll the course now.

Does the Brand Communications Strategy Masterclass course have a money back guarantee or refund policy?

YES, Brand Communications Strategy Masterclass has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Brand Communications Strategy Masterclass course, but there is a $27 discount from the original price ($39.99). So the current price is just $12.99.

Who is the instructor? Is Sanjay Kumar a SCAM or a TRUSTED instructor?

Sanjay Kumar has created 1 courses that got 5 reviews which are generally positive. Sanjay Kumar has taught 12 students and received a 4.3 average review out of 5 reviews. Depending on the information available, Sanjay Kumar is a TRUSTED instructor.
Planning Director with a Multinational Corporation
I am an active communications & advertising professional with almost 3 decades in the advertising industry. During this period I have worked with the top companies like McCann Erickson, Leo Burnett, Ogilvy & Mather and on top brands like Coca-Cola, McDonald’s, Apple, Volvo, Ford, Heineken and many more.

My specialization is Strategic Planning for effective communications. As a hands on professional I know what works and what does not in the world of communications.

I have designed this course with the aim of giving my students three things:

1. A solid understanding of the Strategic Planning process in communications;

2. Real life tools, tips and tricks that lead to engaging communications; and

3. How to think like a strategist.

I hope you enjoy doing this course as much as I have enjoyed creating it.

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CourseMarks Score®







Platform: Udemy
Video: 2h 20m
Language: English
Next start: On Demand

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