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Blue Ocean Strategy

The ‘Blue Oceans’ represent the ‘unknown market space’ which is free from any kind of competition.
3.7
3.7/5
(60 reviews)
200 students
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7.7

CourseMarks Score®

5.5

Freshness

8.2

Feedback

8.8

Content

Platform: Udemy
Video: 1h 9m
Language: English
Next start: On Demand

Table of contents

Description

‘Blue Oceans’ are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. By the end of the course you will be able to: Know Who developed the Blue Ocean Strategy, Understand What is a Business Universe, Differentiate between Blue Ocean and Red Ocean, Describe Ways to Create Blue Oceans, Understand Key Terms Related to Blue Ocean Strategy, Learn the Steps to Create a Blue Ocean Strategy, List the Blue Ocean Strategy Tools, Learn What is Meant by Value Innovation, Explain What is Tipping Point Leadership, Explain the concepts of ERRC Grid, Explain the Use of the Buyer Utility Map, Explain Steps for Strategy Reorientation & Execution and Describe How to Choose Right Strategic Approach.

You will learn

✓ Explain Who developed the Blue Ocean Strategy
✓ Explain What is a Business Universe
✓ Differentiate between Blue Ocean and Red Ocean
✓ Describe the Importance of Blue Ocean Markets
✓ Explain Key Terms Related to Blue Ocean Strategy
✓ Describe Ways to Create Blue Oceans
✓ Explain Steps to Create a Blue Ocean Strategy
✓ List the Blue Ocean Strategy Tools
✓ Explain What is Meant by Value Innovation
✓ Explain What is Tipping Point Leadership
✓ Understand the concept of ERRC Grid
✓ Explain the Use of the Buyer Utility Map
✓ Explain Steps for Strategy Reorientation & Execution
✓ Describe How to Choose Right Strategic Approach
✓ List the Core Values to Drive Innovation

Requirements

• No prior knowledge is necessary.

This course is for

• This course is good for management learners and people who want to learn about Blue Ocean Strategy
• Good for Marketing Managers
• Good for MBA students whose main subject is Marketing
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Platform: Udemy
Video: 1h 9m
Language: English
Next start: On Demand

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