If you have recognised that a small number of customers are responsible for a large volume of your business (and this does apply to most businesses!), then you should be focusing on ‘locking them in’. Specially, post COVID -19 siutation, Key accounts have not only become your most valued clientele, but are also the accounts most likely targeted by your competition. Therefore, it is of significant importance to continuously advance one’s skills in developing and managing key accounts, to ensure you can retain your most important clients and simultaneously maintain your organisation’s long term viability. By the end of the course, you will Learn:
1. Definition of Key Accounts and their characteristics
2. Difference between Transactional selling and Key Account Selling
3. Selection criteria of Key Accounts on Quantitative and Qualitative aspects
4. Setting Objectives before acquiring key accounts
5. Maintaining the Tag of ‘Key Account’ on the basis of their status through various categories
6. Few practical tips for the retention of key accounts for long term success
This basic program will give Key Account Managers, the opportunity to practice, refine and build their skills and learn to effectively implement KAM principles in target accounts.
My series of programs will help managers to develop the ability to manage complex business situations in uncertain or ambiguous environments, break away from functional focus and develop a more inclusive attitude, integrate cross-functional objectives to generate innovative solutions that benefit the organization as a whole, and build a global business, general management programs for you.
Learn Python like a Professional Start from the basics and go all the way to creating your own applications and games
4.6
★★★★★ 4.6/5
1,543,653 students
