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Advanced Google AdWords Training

This course is designed to take your AdWords knowledge to the next level and learn advanced techniques in AdWords
(156 reviews)
1,089 students
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Platform: Udemy
Video: 2h 39m
Language: English
Next start: On Demand

Table of contents


This course is updated as at November 2017

***Just uploaded – New AdWords Interface – AdWords is in the process of rolling out their brand new interface – we just recorded a video showing you how to navigate through it!
***Just uploaded – AdWords Scripts – How to get scripts to perform a lot of the manual grunt work required when maintaining your AdWords account. A LOT more coming soon to this section!
Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords.

This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency.

Remarketing is where it is at!!!!
Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients.
Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI.
Don’t know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT!
This course will also go through the following:
– How you can use in built automation tools to speed up your account management.
– How to use labels and filters for quicker management.
– How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly.
– How to make a campaign specifically for mobile! And how to track mobile conversions! Highly relevant in this day and age.
– A timetable of optimizations that should take place each month – i.e. what needs to happen weekly, fortnightly, and monthly!
Each section of the course contains:
– A course tutorial on the topic
– A live walk through of what was just taught.
This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.

You will learn

✓ Manage Google AdWords campaigns like a ninja.
✓ Use many of the automation optimization tools used by AdWords agencies.
✓ Use in built Google tools to speed up optimizations of campaigns


• You will need to have a basic understand of how Google AdWords works and how to create a campaign with the correct structure.

This course is for

• Someone who has a basic understand of Google AdWords and wants to improve on their skills.
• This course is ideal for someone who wants to take their AdWords skills to the next level.
• Someone should not take this course if they don’t want to actively manage AdWords campaigns and improve the profitability of their account
Certified Google Partner, Pay Per Click Expert and Educator
Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations.
Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google AdWords, Facebook Advertising as well as content marketing strategies for many different businesses. Each and every month, she manages tens of thousands of dollars in ad spend across all industries. She has managed to turn around numerous unprofitable ad campaigns into successful multi-million dollar campaigns.
Ilana is passionate about Pay Per Click marketing and generating positive ROI for her clients. She is based in Sydney Australia, where she lives with her husband and 3 children.
Browse all courses by on Coursemarks.
Platform: Udemy
Video: 2h 39m
Language: English
Next start: On Demand

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