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Acumen Presents: Dan Ariely on Changing Customer Behavior

How social entrepreneurs can harness the principles of behavioral change to reach more customers and create impact
4.5
4.5/5
(1,451 reviews)
4,629 students
Created by Acumen Academy Courses

9.8

CourseMarks Score®

10.0

Freshness

9.9

Feedback

8.8

Content

Platform: Udemy
Price: $179.99
Video: 2h 1m
Language: English
Next start: On Demand

Top Psychology courses:

Detailed Analysis

CourseMarks Score®

9.8 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

10.0 / 10
This course was last updated on 4/2021.

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

9.9 / 10
We analyzed factors such as the rating (4.5/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

8.8 / 10
Video Score: 7.9 / 10
The course includes 2h 1m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 4 hours 23 minutes of 131 Psychology courses on Udemy.
Detail Score: 9.1 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 9.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

11 articles.
0 resource.
0 exercise.
0 test.

Table of contents

Description

Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.
This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. His research shows that when people make small adjustments to their environment or their daily routines, they can generate new use patterns and trigger better decisions that improve health, education, financial wellbeing, environmental preservation and other forms of social good. 
By drilling down to specific behaviors that your customers need to perform to use your product or service in the intended way, you’ll uncover new opportunities to redesign elements of the experience or motivate people to take required steps. 
In addition to video tutorials from Dan, you’ll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages) that will include step-by-step exercises to apply these principles to your product, along with examples from other social enterprises. Once you start seeing these principles in everyday life, you won’t be able to resist redesigning elements of your own life and business to help you and the people around you.

Requirements

• There are no prerequisites for this course. Students will need a sense of self-motivation to actively complete course activities.

You will learn

✓ Map your customer’s behavior journey
✓ Apply 6 Behavior Change principles to your social enterprise
✓ Understand 5 Value and Pricing principles to understand how to price your product
✓ Design experiments to test these principles in action

This course is for

• Aspiring or active social entrepreneurs looking to design smarter products and services to achieve social impact
• Anyone who wants to learn how to apply practical insights from behavioral economics and psychology to real-life businsesses

How much does the Acumen Presents: Dan Ariely on Changing Customer Behavior course cost? Is it worth it?

The course costs $179.99.
The average price is $16.6 of 131 Psychology courses. So this course is 984% more expensive than the average Psychology course on Udemy.

Does the Acumen Presents: Dan Ariely on Changing Customer Behavior course have a money back guarantee or refund policy?

YES, Acumen Presents: Dan Ariely on Changing Customer Behavior has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

At the moment we could not find an available scholarship for Acumen Presents: Dan Ariely on Changing Customer Behavior.

Who is the instructor? Is Acumen Academy Courses a SCAM or a TRUSTED instructor?

Acumen Academy Courses has created 13 courses that got 13,139 reviews which are generally positive. Acumen Academy Courses has taught 65,552 students and received a 4.4 average review out of 13,139 reviews. Depending on the information available, Acumen Academy Courses is a TRUSTED instructor.

More info about the instructor, Acumen Academy Courses

Global Learning Community for Social Change-Makers
Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $110 million in 102 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies. Acumen Academy is the world’s school for social change. Our mission is to unleash a new generation of social innovators and leaders with the determination and grit to build a more just, inclusive and sustainable world. Blending the best of online and offline learning, we offer anyone, anywhere access to the practical tools, practices, resources and supportive community they need to achieve positive social change. With 700 Fellows and 500,000 course takers in 193 countries, the Acumen Academy community represents a new generation of social innovators and leaders committed to doing what’s right in a world that loves easy.

9.8

CourseMarks Score®

10.0

Freshness

9.9

Feedback

8.8

Content

Platform: Udemy
Price: $179.99
Video: 2h 1m
Language: English
Next start: On Demand

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