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Account Based Marketing (ABM) Course for Beginners

Expand your Marketing Skills with Account Based Marketing. Master Account Based Marketing in this course from scratch
2.7
2.7/5
(24 reviews)
1,854 students
Created by

7.2

CourseMarks Score®

8.8

Freshness

4.5

Feedback

7.6

Content

Platform: Udemy
Video: 2h 17m
Language: English
Next start: On Demand

Top Marketing Strategy courses:

Detailed Analysis

CourseMarks Score®

7.2 / 10

CourseMarks Score® helps students to find the best classes. We aggregate 18 factors, including freshness, student feedback and content diversity.

Freshness Score

8.8 / 10
This course was last updated on 7/2020 .

Course content can become outdated quite quickly. After analysing 71,530 courses, we found that the highest rated courses are updated every year. If a course has not been updated for more than 2 years, you should carefully evaluate the course before enrolling.

Student Feedback

4.5 / 10
We analyzed factors such as the rating (2.7/5) and the ratio between the number of reviews and the number of students, which is a great signal of student commitment.

New courses are hard to evaluate because there are no or just a few student ratings, but Student Feedback Score helps you find great courses even with fewer reviews.

Content Score

7.6 / 10
Video Score: 7.9 / 10
The course includes 2h 17m video content. Courses with more videos usually have a higher average rating. We have found that the sweet spot is 16 hours of video, which is long enough to teach a topic comprehensively, but not overwhelming. Courses over 16 hours of video gets the maximum score.
The average video length is 2 hours 54 minutes of 358 Marketing Strategy courses on Udemy.
Detail Score: 9.3 / 10

The top online course contains a detailed description of the course, what you will learn and also a detailed description about the instructor.

Extra Content Score: 5.5 / 10

Tests, exercises, articles and other resources help students to better understand and deepen their understanding of the topic.

This course contains:

0 article.
0 resource.
0 exercise.
0 test.

Table of contents

Description

Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.
What is covered in the course :
The Evolution of ABM- From What to How
Why Account Based Marketing
Why and When ABM Fails
What is ABM Maturity Model
Sales and Marketing Alignment in ABM
Selection of Target Accounts in ABM
Marketing Programs in ABM
Measurement, Metrics and Reporting in ABM
ABM Tech Stack
90 Days Action Plan to implement Account Based Marketing in your organization
Scaling ABM
So if you are a beginner and want to learn more the fundamentals of Account Based Marketing or ABM this course is tailor made for you
We have tried to cover all the fundamental aspects related to Account Based Marketing. At the end of the course , you will have a strong grip on the basic fundamentals related to Account Based Marketing

You will learn

✓ Introduction to Account Based Marketing
✓ The Evolution of ABM- From What to How
✓ Why Account Based Marketing
✓ Why and When ABM Fails
✓ What is ABM Maturity Model
✓ Sales and Marketing Alignment in ABM
✓ Selection of Target Accounts in ABM
✓ Marketing Programs in ABM
✓ Measurement, Metrics and Reporting in ABM
✓ ABM Tech Stack
✓ 90 Days Action Plan to implement Account Based Marketing in your organization
✓ Scaling ABM

Requirements

• No, this course covers everything from beginner to advanced

This course is for

• B2B Marketers interested in Accounts Based Marketing
• Marketing Manager
• Sales Manager
• Business Owners
• Website Owners
• Marketing Freelancers
• Demand Generation Managers
• Marketing and Sales Specialists

How much does the Account Based Marketing (ABM) Course for Beginners course cost? Is it worth it?

The course costs $14.99. And currently there is a 25% discount on the original price of the course, which was $19.99. So you save $5 if you enroll the course now.
The average price is $17.9 of 358 Marketing Strategy courses on Udemy.

Does the Account Based Marketing (ABM) Course for Beginners course have a money back guarantee or refund policy?

YES, Account Based Marketing (ABM) Course for Beginners has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the Account Based Marketing (ABM) Course for Beginners course, but there is a $5 discount from the original price ($19.99). So the current price is just $14.99.

Who is the instructor? Is Sheshank Anand a SCAM or a TRUSTED instructor?

Sheshank Anand has created 8 courses that got 370 reviews which are generally positive. Sheshank Anand has taught 46,365 students and received a 3.8 average review out of 370 reviews. Depending on the information available, Sheshank Anand is a TRUSTED instructor.
Digital Marketing Instructor
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc),  Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation  etc .

My objective is to demystify digital marketing for marketers and entrepreneurs

The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.

I teach both Theory +Practical to help students sharpen their skills in digital marketing.

7.2

CourseMarks Score®

8.8

Freshness

4.5

Feedback

7.6

Content

Platform: Udemy
Video: 2h 17m
Language: English
Next start: On Demand

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