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A/B Testing Crash Course for Product Managers

Learn a step by step process to figure out what to A/B test from a Senior Director of Product Management.
(162 reviews)
3,064 students
Created by


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Platform: Udemy
Video: 32m
Language: English
Next start: On Demand

Table of contents


Learn how to build successful experiments to improve your product and grow your business from Udemy’s Senior Director of Product. 

Many product experiments fail because we test the wrong things. If you are on a budget and have limited resources, like most of us out there, it’s critical that you spend your time the right way. If you just started to think about running A/B tests, it could be overwhelming to figure out where to start and what to test. In this course, I will show you the step by step process we use at Udemy to figure out what to experiment with. Also you will learn more about the roles in an experiment team, how to manage dependencies, most important qualities of a strong experiment owner and how to hire the right people (includes interview questions for hiring experiment owners). And finally, you will learn how to think about the team culture to make your experimentations successful. 
This is a short and sweet course that aims to give you advanced frameworks and ideas to take your product to the next level by running A/B tests. I can’t wait to see you inside! 
Note: In this course, we don’t cover A/B testing tools or A/B testing statistics.

You will learn

✓ Learn a step-by-step process to identify the right things to test.
✓ Supercharge your experiments with advanced frameworks and analyses techniques.
✓ Understand how successful organizations approach to A/B testing.
✓ Build an effective experimentation team in your organization.
✓ Hire the right experiment owners to your team. Example interview questions are included.
✓ Asses your current way of thinking of running experiments and get ideas about what to improve.


• You should already know the basics of A/B testing. In this course, I explain what an A/B test is, but I don’t go into the details.

This course is for

• Anyone who wants to learn how to make their A/B tests more successful.
• Anyone who is in a product, marketing or growth team that wants to take their A/B testing skills to the next level.
• Team managers and team leaders that want to make their experiment teams more effective.

How much does the A/B Testing Crash Course for Product Managers course cost? Is it worth it?

The course costs $14.99. And currently there is a 82% discount on the original price of the course, which was $84.99. So you save $70 if you enroll the course now.
The average price is $15.8 of 18 A/B Testing courses. So this course is 5% cheaper than the average A/B Testing course on Udemy.

Does the A/B Testing Crash Course for Product Managers course have a money back guarantee or refund policy?

YES, A/B Testing Crash Course for Product Managers has a 30-day money back guarantee. The 30-day refund policy is designed to allow students to study without risk.

Are there any SCHOLARSHIPS for this course?

Currently we could not find a scholarship for the A/B Testing Crash Course for Product Managers course, but there is a $70 discount from the original price ($84.99). So the current price is just $14.99.

Who is the instructor? Is Gökçe Tombul a SCAM or a TRUSTED instructor?

Gökçe Tombul has created 1 courses that got 162 reviews which are generally positive. Gökçe Tombul has taught 3,064 students and received a 3.7 average review out of 162 reviews. Depending on the information available, Gökçe Tombul is a TRUSTED instructor.
Senior Director of Product
Hi, I am Gokce Tombul and I currently lead Udemy’s Marketplace Experience Product Teams and was one of Udemy’s earliest growth marketers. I played critical roles on both the Growth Marketing and Product Teams over the past 6 years, helping to grow Udemy’s student base from 150,000 to more than 17 million! Currently, I am focused on helping our students achieve their articulated and unarticulated goals in life by helping them find the right courses and engage with those courses. I hold a B.S. degree in Computer Science from the Middle East Technical University, Turkey and a Masters of Marketing degree from Hult International Business School, San Francisco. 
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Platform: Udemy
Video: 32m
Language: English
Next start: On Demand

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