Surveys of small to medium businesses have found that many businesses fail to implement some of the most basic marketing strategies; strategies that can make the difference between ‘just surviving’ or thriving.
Sadly, these marketing strategies are common knowledge but not always common practice. This course introduces you to the five most common marketing omissions and invites you to examine your own business marketing strategies. Are you on track, or should you be making some improvements?
This course is designed to get you thinking about what you need to do to ensure you are on track with crucial marketing that will help you survive. and you will be introduced to some proven approaches you can build upon.
A current focus for many businesses, is how to navigate the challenges of dealing with Covid. Consumer habits and their wants and needs have shifted, and in some cases changed dramatically. Businesses need to adapt to these changes. A bonus section has been added to this course to get you thinking about your business in this current environment. You will be introduced to where you need to focus your key marketing practices so that they marry with current consumer habits and also with their needs.
Learn how to analyze market based on customer and location data analytics with the most powerful tools available
4.5
★★★★★ 4.5/5
4,448 students
