✓ Rapidly validate product and project ideas before spending money and resources on pursuing them
✓ Understand how to run pitch experiments and lean models of idea validation
✓ Gather and interpret offline feedback for ideas
✓ Spy on potential competitors to assess their strengths / weaknesses / areas left open for opportunity
✓ Drill down with advanced search to find adjacent and hidden competitors
✓ Quickly setup basic pitch experiments with Launchrock landing pages
✓ Create more complicated landing pages with Unbounce
✓ Run basic A/B tests with your idea and landing page
✓ Setup and interpret conversion goals for your page
✓ Capture the right customers for your potential product with dynamic text
✓ Add payment buttons to your page and email for the ultimate validation experiment
✓ Setup basic ad campaigns with Google and Facebook
✓ Interpret the results of your experiment to determine if your idea is killer
✓ Understand the benefits and correct usages of prototypes
✓ Understand the basic terminology used in web and design speak
✓ Efficiently create and articulate a strategy for your product
✓ Outline the scope and specifications of your potential product
• Entrepreneurs who have ideas or are already in the middle of a project.
• Project managers who want to learn more efficient ways of rolling out new products or internal features.
• Anyone aspiring to be an entrepreneur.
• Anyone trying to minimize the risk associated with their new venture.
• Anyone looking for new skills in the realms of entrepreneurship, marketing, product management, and growth hacking.
• Anyone interested in having a more in-depth understanding of the Lean Startup.
Hi, I’m Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I’m the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I’ve overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm’s expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!
